Submitted by admin on Mon, 04/29/2013 - 06:48
Many people have been using Google Analytics (GA) to keep track of visitor traffic to their websites, web pages and e-commerce endeavors. Although it’s always been a useful, powerful marketing analysis/monitoring tool, GA has offered rather limited metrics-in comparison to the recently-launched Universal Analytics (UA).
Submitted by admin on Thu, 02/07/2013 - 07:49
Google adwords is rolling out new enhanced campaigns to help advertisers in a multi-device world.
Submitted by admin on Fri, 09/21/2012 - 14:17
Are you making use of call tracking on your website? How about in your PPC campaigns? Most advertisers making use of call tracking numbers do so only on the PPC landing page but don’t necessarily think of the ads themselves. We recently ran an experiment where two separate tracking numbers were used per landing page - one in the ad extension and the second (dynamic number) on the landing page.
Submitted by admin on Thu, 08/30/2012 - 14:38
Google adwords is now offering Canadian advertisers the ability to target users by postal code, enhancing their existing geo-targeting campaigns.
Submitted by admin on Thu, 07/12/2012 - 20:54
When doing competitive research we often come across situations where the previous research has been done on a keyword-by-keyword basis, yet there is no clear picture of the competitive situation for a keyword category. It’s very seldom that all your organic traffic comes from one main keyword term - if your site is well established, it’s more likely that your visitors will be spread over a range of closely related keywords. For that reason, it is important to identify the competitors that are ranking across several (if not all) of your core keywords.
Submitted by admin on Fri, 01/20/2012 - 13:18
The image below shows the mobile traffic for one of our client sites over the last 12 months. Does your business have a mobile version of your site, or does your CSS provide a mobile-friendly view to visitors on smart phones? With all the emphasis on mobile it is still surprising how many sites don’t render well on iPhones, Android phones , or blackberries. If your site isn’t mobile friendly its time to have it upgraded now.
Submitted by admin on Tue, 11/29/2011 - 09:29
On 18th October Google announced that they would be encrypting search results for logged in users. What does this mean for website owners? It means that a certain percentage of your keyword data that you are currently using to track your conversions, identify your most valuable visitors, and plan your content calendar, will now show (Not Provided) instead of the actual keyword phrase that the visitors used to get to your website.
Submitted by admin on Thu, 09/22/2011 - 06:57
Earlier this year Google’s panda update was rolled out, many sites that were deemed to have “thin” content took a hard hit in their rankings, some losing up to 85 percent of their traffic and revenue. A large percentage of those sites have never regained the traffic they had before the algorithm was implemented despite fixing what was supposedly wrong with their content.
Submitted by admin on Tue, 09/20/2011 - 06:39
An often overlooked source of great content ideas is your adwords search query report. This differs from the standard keyword performance report in that it shows the keyword search terms that were actually used by searchers to trigger your ads, as opposed to the keyword performance reports which shows YOUR keywords that triggered the ad displays.
Think about it - these search terms are not only actually being used to find your website via your ads but are also deemed relevant to your chosen PPC keywords by Google.
Submitted by admin on Tue, 08/23/2011 - 06:46
One of the most common problems we see with the websites we audit is a lack of relevancy for the site’s intended main keyword or key phrases.In some cases the primary product/service landing page does not even mention the key phrase it is trying to rank for, in others the wrong keyword is being used repeatedly.
