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Inbound Marketing Blog

Ontario SEO's Blog

  • Attribution Model

    Cross Device Measurement & Attribution - Part 2

    Google is in a unique position to tackle the issue of cross-device conversion tracking. Because the Google ecosystem includes so many different properties that each have over a billion users, they have a gigantic data set on which to analyze the behaviour of signed-in users across multiple devices.

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  • Cross Device Measurement & Attribution

    Cross Device Measurement & Attribution

    This month’s Google Partners event focused on the theme “measurement”. The first speaker was Jeff Montgomery from Google Marketing Solutions. Jeff’s talk outlined how mobile devices have dramatically changed the world of digital advertising. Kevin Cho, an Agency Account Strategist with Google Marketing Solutions then shared how correctly leveraging Attribution Modelling in AdWords can change how you measure the success of your online advertising campaigns.

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  • Digital Marketing: What We Wish You Knew

    Digital Marketing: What We Wish You Knew

    We recently asked our staff, “What do you wish business owners knew about running their website?” We've compiled the answers in a handy blog post below. Check out our tips and see if there is room for improvement on your business’ website.

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  • Moving your website from http to https

    Moving your website from http to https

    For those who do not know what it is, HTTPS (Secure HyperText Transfer Protocol) is a protocol extension of HTTP-enabled protection of transmitted data. Data integrity is achieved by using SSL (Secure Sockets Layer) or TLS (Transport Layer Security).

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  • Micromoments That Matter

    Google Partners Event – Mobile

    Every Google Partners Connect event that we hold at our London, Ontario agency has a general theme. This event’s theme was focused on mobile and reducing friction to help your customer have an easy time navigating your website, whether it’s from their desktop computer or their mobile phone. 

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  • Facebook Ads

    Different Types of Facebook Ads

    If you’re a client at Ontario SEO and have had us run social media marketing campaigns for your business, you probably already know how much I love Facebook ads. They’re relatively inexpensive (especially when compared to other types of social ads, like LinkedIn and Twitter), the targeting options are extremely vast and the results are usually impressive. Facebook also has a remarketing option and even has Lookalike Audiences to help you expand your targeting options.

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  • Ontario SEO Google Partner Grow Your Business

    Top 10 Ways to Grow Your Business Online

    Here it is, straight from the source - Google. At our most recent Google Partners Connect event, Google Evangelist Frederick Vallaeys shared the top ten ways to grow your business online. If you're looking for a place to start with your website and online marketing efforts, this the perfect place to start.

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  • Online Reviews: How Much Do They Actually Matter?