• +1-519-204-0541

Client Resources - Audience Report

Audience Report

This report describes the visitors who come to your website. It will show you the days you get the most traffic, where your visitors are located, and the devices your visitors are using. On this report you will also see a 12-week overview of your website performance broken down by traffic type (Organic, Paid, Referral, etc.).

Visits

What is it?

The number of times someone visited your website. In this graph visits are broken down by day of the month.

What to look for:

This report can show you when your potential customers are looking for your services. Look for patterns over the month. Do certain days of the week have high traffic? Is there a noticeable pattern to your traffic, or are visits random? This report can also show you when your site had a particularly high-traffic day (say when you started a promotion) or a sudden drop in traffic.

Unique Visitors

What is it?

The number of individual users who viewed your website. In this graph the number of visitors are broken down by day of the month. This report is similar to the visits report, but specifically shows you the number of individuals searching your site. Generally your website will always have more visits than visitors because some people will visit your site multiple times.

What to look for:

This report can show you if you are attracting new visitors to your site. On most types of websites the visitor graph and visits graph should have a similar pattern. If your website is intended to attract returning users (for example YouTube) you may see a different pattern).

Total Visits

What is it?

The total number of visits (sessions) your website received in the reporting month.

What to look for:

Compare this number to reports from previous months. Ideally you should see this number grow as you website gains more visibility.

Total Visitors

What is it?

The total number of individuals who viewed your website in the reporting month.

What to look for:

Usually this number is smaller than the Total Visits. Compare this number to previous months to ensure your new customer base is growing.

Visits by Device

What is it?

This figure shows you the devices (desktop & laptop computers, mobile phones or tablets) your visitors are using when they look at your website.

What to look for:

Look for changes in mobile and tablet use compared to previous months. As mobile phones & tablets become more sophisticated, many people now use them instead of their desktop computers. If you are seeing greater mobile usage you will want to start considering your mobile site design.

12-Week Overview

What is it?

This figure shows your website traffic over the last 12 weeks. The data is broken down by traffic type (organic, referral, cpc or paid traffic, email).

What to look for:

Look for sharp increases or decreases in traffic. Do they correspond with an altered marketing strategy or a new campaign? Is traffic in all channels increasing, or are there areas that need attention? While this graph can be very helpful, you will also want to look at your website data compared to the previous year (if it is available) to fully understand your website performance. Many websites experience seasonal changes in website traffic, especially those in the retail & services industries. This metrics are shown in the Acquisition by Medium report*.

*Only available for clients with advanced analytics packages

Top Locations

What is it?

This report shows you the geographic location where your website visitors are coming from

What to look for:

Your top locations should generally be the areas you serve. Look at where your visitors are already coming from. You may notice additional locations that you can focus your marketing efforts on. You may also see cities you do not recognize. Remember that anyone can visit your website from anywhere, so you will sometimes see visits from very far-off places that you may not recognize.