Why Choose Facebook Advertising?
What if you could tap into a database of more than 1.8 billion potential customers who openly share their needs and interests with you through the power of social networking, allowing you to tailor your ads by demographic, location, and much more?
With the rise of social media giants like Facebook and Instagram (both owned by Meta), that’s possible, and there’s a ready market for virtually any product or service imaginable. Meta Ads let you target the right audience with virtually endless options, helping to convert your site visitors into paying customers.
The sheer volume of users and of advertising means that your ad can quickly become lost in the shuffle without a marketing partner that understands the ins and outs of social media advertising. That’s where we come in.
Facebook Ad Formats Tailored to your Business Goals
Depending on your goals, Facebook Advertising offers customizable ad formats that can be highly targeted to help you make the most of your ad budget. The following formats are available for Facebook ads:
- Image Ads
- Carousel Ads
- Video Ads
Facebook Image Ads
Facebook Image Ads are versatile visual ads that harness the power of imagery to entice users into clicking your ad. Suitable for almost every industry and business type, it lends itself especially well to product photography, letting you showcase stunning images with vivid, eye-catching colour that leaps off the page.
Facebook Video Ads
Facebook Video Ads are quickly growing in popularity thanks to the shifting preference for video formats, particularly short-form content. That means more engagement on your Facebook Video Ads, and more opportunities to promote your brand story, build awareness, and target potential consumers.
Facebook Carousel Ads
This interactive Facebook ad format looks fantastic anywhere it is viewed on Facebook—desktop or mobile—and the high-resolution imagery will capture the attention of your target audience.
The unique layout of the Facebook Carousel Ad format allows you to feature up to 10 images, each of which can be directed to individual pages on your website. Whether you’d like to feature a range of products, services, locations, or use lifestyle imagery to evoke certain associations with your brand, this Facebook ad format visually engages your target audience and highlights the best of what you have to offer.
Facebook Lead Ads
Facebook Lead Ads, though not technically an ad format, deserve an honourable mention here as one of our favorite lead generation strategies. With Facebook Lead Ads, image or video assets can be paired with an Instant Form, letting users provide their contact information to your business without ever having to leave Facebook. By auto-filling relevant information and streamlining the lead capture process, our testing has shown that switching to Lead Ads can improve cost per lead by as much as 80%!
Ontario SEO Facebook Ad Creation Services
The team at Ontario SEO will create unique and customized visual elements for your Facebook Ads, such as:
- Custom imagery and branding
- Compelling ad copy
- Branded videos
- Branded image slideshows
- Interactive media for Instant Experience (formerly canvas ads)
Our digital marketing experts take a research-driven approach when it comes to marketing strategy. We’ll meticulously research your industry and design a strategy to meet your social media marketing goals, ensuring we target your ideal audience and maximize your budget.
The process of Facebook ad creation is simple: we’ll review and select from your existing ad assets or create brand-new assets for your brand (including graphic or video design and sourcing relevant stock photos/videos), then format them into the ad type that best suits your product or service.
You’ll be included in every step of the process! We collaborate with you to discover what works best for your brand, and all ads are sent to you prior to publication for your seal of approval.
Why Choose Us?
Social Media Advertising allows you to target consumers like never before. With that incredible power comes challenges, and you need an agile, experienced partner to help you tackle them head-on. At Ontario SEO, we know what it takes to create a successful, strategic Facebook Ad campaign, and we’re eager to plan and manage your next innovative ad strategy.
Contact our team today for more information on how we can build a social media campaign that drives your business forward in an increasingly digital world.