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Facebook Advertising

What is Paid Social?

Paid social is an ad you pay to have featured on a social media network. Paid social media advertising allows you to promote your brand to a highly-targeted audience on social media platforms. Paid social has become a key factor in successful and cost-effective digital marketing campaigns.

What is Facebook Advertising?

Facebook is the largest social media network. With Facebook advertising, you pay to show your ads to users of the Facebook platform. Ads can be targeted to very specific audiences, allowing you to quickly expand your online visibility and brand awareness at a relatively low cost. Facebook advertising can be shown in the main newsfeed, instant articles, In-stream videos, right column of the Facebook interface, Instagram, and the audience network. With more than 1.8 billion monthly active users in 2017, Facebook advertising represents a huge opportunity to reach a large audience.

What are the Benefits of Facebook Advertising?

There are plenty of benefits that come from Facebook advertising such as:

  • Facebook ads are very inexpensive compared to other forms of advertising.
  • Facebook has a split testing feature that helps you determine what's working and what's not.
  • Facebook also has an advanced targeting feature. Once you know who your target demographic is, Facebook allows you to target that audience based on their interests, spending habits, gender, relationship status, employment, and dozens of other qualities.
  • Facebook gives you full creative control of your ads so you can change the creative aspects of those ads at any time.
  • Facebook provides valuable insight tools that allow you to measure the success of your ads and campaigns. Using Facebook conversion tracking, you can track actions users have taken after viewing your ads.

Ontario SEO Facebook Advertising Services

Ontario SEO offers a wide variety of Facebook advertising services such as:

Why Should I Choose Ontario SEO?

The team at Ontario SEO are experts at social media marketing and have a proven track record of helping their clients use paid social media and Facebook ads to take their business to the next level.

Using Facebook ads is a great way to boost your digital marketing, but only if it's done properly. Facebook ads can also be ineffective and costly if managed poorly. If you would like more information about paid social media and Facebook advertising, please contact us today. We would love to show you how to generate a great ROI using an effective Facebook advertising campaign.