Link Building

Incoming Links - A Vote of Confidence in your Web site.

Search engines view incoming, one way, quality links as an endorsement of your site and rewards you accordingly! Although time consuming, link building is an essential part of your Search Engine Optimization campaign.

Here is a simplified overview of the link building process:

Analyze incoming links to your website

Check your incoming links and make sure none of them are from disreputable sites that may be harming your online “reputation”. We’ll make sure they’re all relevant and of a good quality and advise a course of action if they’re not.

Submit your business website to relevant niche directories

Submit your site to niche directories and the member directories of the associations that you belong to, ensuring that they place the correct code to maximize the strength of the link. Having the right keywords in your anchor text, and using it correctly, can enhance the power of your inbound links.

Look for link building opportunities

Search for additional link opportunities by analyzing your competitor’s incoming links. Comparing several competitors and thousands of backlinks enables you to target the strongest link opportunity sites.

Ask suppliers and clients to link to your web site

Contact your suppliers and key clients and request links. These are the low hanging fruit of link building but still need to be done professionally and followed up.

Follow up your link requests

Track link requests and follow up periodically to maximize link placement. Mistakes happen and you don’t want your hard-earned link to be in the wrong page or have the wrong anchor text.