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EXAMPLE - ONLINE MARKETING PROPOSAL

INITIAL PHASE ONLY

 

ONCE-OFF TECHNICAL AUDIT AND IMPROVEMENTS

1. Full technical audit to identify any aspects of the website that may be causing any of the following issues:

a. Indexing issues for the search engines
b. Accessibility and usability issues
c. Duplicate content
d. Mobile problems – this is now a ranking issue as well as a technical one

2. Suggest and implement site structure improvements, including url structure

3. Document and clean up broken internal as well as inbound links

4. Ensure analytics is correctly implemented and is tracking on all pages under all standard use conditions

5. Audit page load times and implement improvements where necessary

 

KEYWORD & COMPETITOR RESEARCH

1. Detailed keyword research to identify all possible search phrases and topics that are being used by potential clients. These keywords are then mapped to existing pages to ensure they are targeting a single topic. Keyword research will also identify areas of opportunity that may be worth incorporating into your website.

2. Competitor research. Analyse the competing websites and identify the keyword topics that they are targeting.

 

ON-PAGE OPTIMIZATION 

The on-page optimization phase will start with the most important pages of your website – those that are targeting your main keyword search terms. Once these have been done the sub pages will also be completely optimized. 

1. Complete optimization and html improvements to every page on the website without changing the design or website appearance. 

2. Ensure that the page matches the keyword intent of the website visitor and potential client. In other words, if a visitor lands on a page will it answer their search query and give them the information necessary to contact you for information or a quote?

 

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