Is this the right time to market my business online?

The question really should be “Can I afford not to market my business online?”

The current economic situation is certainly increasing awareness of Search Engine Marketing and online advertising. Just recently survey results indicated that 25% of the total UK advertising spend is now online.

It is probably a good time to re-assess where you’re spending your advertising budget. Money spent on Search Engine Optimization will keep paying off and bringing in clients for years to come. Unlike other forms of advertising the benefits of SEO remain after you’ve spent the money.

Proper SEO and Search Engine Marketing will also reduce your cost of client acquisition. The cost of attracting clients online can be significantly lower than more traditional mediums.