Search Engine Marketing

Search Engine Marketing covers a broader scope of tactics and strategies than Search Engine Optimization. While Search Engine Optimization focuses primarily on the on-site factors that affect your site’s visibility in the Search Engines, Search Engine Marketing covers numerous off-site marketing activities designed to drive visitors to your site and convert them to paying customers.

Search Engine Marketing (SEM) Services Include:

  • Local Search Paid Placement (Pay Per Click).
  • Setup of your Paid Placement / Pay Per Click accounts (Yahoo/Google/MSN).
  • Competitive intelligence – your competitor’s Search Presence, bid ranking, and ad spend estimates.
  • Extensive Keyword Research.
  • Ad effectiveness testing (maximize advertising spend). We test the ads so you can maximize your ROI.
  • Tracking URL’s (Confirmation / Thank You for Your Order Pages).
  • Monthly Pay Per Click Bid Management.

 

Search Engine Marketing Strategy

Any SEO / SEM project needs to have a very clear, up-front strategy before work commences. We make sure that we have completely understood what it is you want out of the project before you give us the go-ahead.The project plan will be submitted to you in writing for your sign-off before any work takes place. This applies to large as well as small projects.

Let’s get started . Call me now or use the email link on the left and I’ll give your site a free seo audit and send you a full report – no obligation on your part. If you don’t have a site we can build you an effective , optimized site from the ground up.