Ontario Search Engine Marketing Services
Search Engine Marketing covers a broader scope of tactics and strategies than Search Engine Optimization. While Search Engine Optimization focuses primarily on the on-site factors that affect your site’s visibility in the Search Engines, Search Engine Marketing covers numerous off-site marketing activities designed to drive visitors to your site and convert them to paying customers.
Search Engine Marketing (SEM) Services Include:
- Online advertising targeting your local market - ensuring higher conversion rates (Pay Per Click).
- Setup of your Pay Per Click advertising accounts (Yahoo/Google/MSN).
- Competitive intelligence – we’ll tell you why your competitors are ranking where they are in the search engine results pages.
- Extensive Keyword Research.
- Ad effectiveness testing (maximize your advertising budget). We test the ads so you can maximize your ROI.
- Tracking URL’s (Confirmation / Thank You for Your Order Pages).
- Monthly Pay Per Click Bid Management.
Search Engine Marketing Strategy
Any SEO or SEM project needs to have a very clear, up-front strategy before work commences. We make sure that we have completely understood what it is you want out of the project before you give us the go-ahead. The project plan will be submitted to you in writing for your sign-off before any work takes place. This applies to large as well as small projects.
Let’s get started. Call us now or use the contact form and we will give your site a free seo audit and send you a full report – no obligation on your part.