Website Analytics 1

A comprehensive Search Engine Optimization and Search Engine Marketing campaign is not complete without an analytics package for your web site. Like any marketing or advertising campaign, the results have to be measurable and easily understood in order to assess the success of your campaign and make quick changes when necessary.

Analytics metrics

The basic metrics that you need from your analytics package:

• The number of unique visitors.
• The keywords they used to find you.
• Which sites sent them to you (referring sites).
• Which of your site pages are the most popular. How well are your landing pages doing?
• The bounce rate. These are the visitors who land on your site, look and leave. This is a very important number,especially for small businesses that can react to it quickly.
• How much time visitors spend on each page.

Analytics dashboards

Ontario SEO specializes in building custom, interactive dashboards that enable you to make sense of the vast amount of information that your analytics package will give you. The interactive dashboards are included as part of our full-service Search Engine Optimization contract. If you would like to see an example of one of our working analytics dashboards please use the contact form and we’ll send you a link.