Google has introduced a new feature called, Tracking Protection that automatically limits third party cookies in Chrome. On January 4, 2024, this new protection was rolled out to 1% of […]
Digital Marketing Blog
Create and Use Google Analytics 4 audiences directly in Google Ads
Good news for marketers and business owners; you can now create and use Google Analytics 4 (GA4) audiences directly in Google Ads. Using the Audience Manager feature and during the […]
Google Business Profile Websites are to be Discontinued
Google is shutting down websites created using their Business Profiles in March. Users visiting the websites will be redirected to the Business Profile of the organization until June 10, 2024. […]
Digital marketing trends we’re watching in 2024
While AI reshapes the marketing landscape & challenging regulatory entanglements persist, 2024 promises to be an exciting and challenging year in Digital Marketing. […]
How to Avoid a Disastrous Website Migration: A Comprehensive Guide for Marketing Directors
A comprehensive guide on how to avoid a disastrous website migration and the tools that you need to migrate your website with confidence. […]
Google Updates Search Quality Raters’ Guidelines
Google has updated its Search Quality Raters’ guidelines. This update is small compared to the December 2022 update. The latest updates to Search Quality Rater Guidelines include a simplified “needs […]
Meta Introduces 5 New Lead Generation Tools for Facebook and Instagram
Meta is introducing new tools on Facebook and Instagram to help businesses generate more effective leads. The goal is to enhance campaign performance and benefit marketers by saving their time […]
How to plan an Organic Social Media Campaign
Social media campaigns can be a great way to promote an event, product, or service to your existing audience, and bring in potential new followers. A well-executed campaign can significantly boost brand visibility, engage your target audience, and drive conversions. […]
A Personal Search Experience on Google
Google has recently unveiled new social-like features and enhanced personalization for its search engine. As digital marketers, it is crucial to understand the implications of these changes and how they […]