What I Do: Project Management, Link Development, Usability Testing, Client Services
As Co-Founder and Director at Ontario SEO, Kim oversees communications and the digital success of our clients – providing ongoing support to both the team and clients.
With a background in Psychology and Anthropology from Western University, Kim brings a wealth of knowledge and experience in business, communications and marketing to the Ontario SEO team and is a leader in client interactions and project management.
Kim is passionate about the community, supporting local businesses and sharing her knowledge of the ever-changing digital marketing industry whenever possible. She is actively involved in a number of local community groups and organizations and is an avid networker, community speaker, mentor and volunteer. In addition to her extensive community involvement, Kim is passionate about supporting and promoting London’s flourishing tech community.
Community Involvement
- Fanshawe College Program Advisory Committee Member since 2017
- London Small Business Centre Board of Directors 2019-2022
- Libro Owner Representative since 2017
Kim's Latest Blog Posts
How Data Thresholding in GA4 is Hiding Data and How to Avoid It
Google Analytics 4 provides many challenges for marketers as we start to embrace the inevitable, the end of Universal Analytics. And while you’re finding your way around the new tool, […]
What We’ve Learned Migrating Universal Analytics Accounts to GA4
In today’s world, data analytics plays a crucial role in driving business decisions and providing valuable insights to improve the customer experience and generate leads. As technology advances, analytic platforms […]
Where Did My GA4 Event and Conversion Data Go?
You’ve set up GA4 and migrated over the Goals and events you had in Universal Analytics. You’re ready to view your new events and conversions in GA4 and start building […]
Why AI-Powered Search Results are the Next Big Thing for Marketers
Searching on the internet to find information about a restaurant, movie, the latest celebrity gossip, or global news story is an essential part of our daily lives. We use search […]
How Sessions are Different in GA4 vs. Universal Analytics
The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]
Google Adds an ‘E’ to its E-E-A-T Quality Guidelines
For a second time in the last six months, Google has updated its search quality rating guidelines. What was once known as E-A-T is now E-E-A-T, adding “experience” to the […]