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Nikelle Ellis

As the newest addition to the Ontario SEO team, Nikelle has already impressed us with her super friendly nature and self-professed love of Moz. Nikelle fell into the world of online marketing after years of working in the wedding industry and very nearly working in event planning because of her amazing problem-solving skills. She loves high-pressure projects because they give her the chance to go into problem-solving mode and come up with creative ways to solve client problems, no matter how unfixable or hopeless they may seem.

Nikelle got her Marketing diploma at Fanshawe and decided to dive even further into the online world by completing an Administrative Marketing program where she got lots of hand-on experience in Google Analytics and Google AdWords, boosting the businesses of real clients. This is also where she discovered her passion for market research and coming up with research plans and strategies. After winning first place in a market research competition called the Ontario Colleges Marketing Competition, we’re even more certain that Nikelle’s research skills are going to do wonders for our clients’ very diverse needs.

Even though she originally hails from Chatham, you might find Nikelle learning to master rollerblading in Springbank Park. Or you might get lucky and catch her using her near-fluent American Sign Language knowledge to sign you a message when she’s been sworn to silence!

What I Do

  • Market research

  • Detailed competitive analysis

  • Paid search analysis

  • Adwords campaign management

  • Website analytics and reporting

  • Forensic analytics & troubleshooting