Why should you optimize your web site?

Customers in your local area should be able to find your website even if they don’t know that you exist.

If you own a hardware store in London, people who don’t know that you exist should still be able to find your website by searching for “hardware store London Ontario”. If your site hasn’t been optimized for your local market though, they probably won’t find you and will end up somewhere else.

If they’re able to find your website, and you have what they’re looking for, you make it easy for them to drop by or call. If they found you while searching for a product that you can supply, the chances of converting them into a client is high.

An easy to find website equals an easy to find business

Customers looking for your business location or phone number will often Google your business name rather than look it up in the phone book, especially if they are out on the road with their blackberry or smart-phone.  If you’re ranking well for your business name you make it easy for your clients. If they can’t find you on the first page of rankings you could possibly lose them to another relevant business that is ranking well for your name or product.

Search engine optimization is highly recommended to all website owners who need to generate sales leads through their web sites.