Elevate your brand with viral-worthy YouTube advertising campaigns.
What is YouTube Video Advertising?
YouTube video advertising is a Google Ads network that allows you to have your ads shown before, during, or after a video is played on YouTube. One of the best things about using YouTube video ads is that you can target specific audiences by topics, interests, and demographics like age group and gender.
How Can YouTube Video Advertising Help My Business?
YouTube has become a formidable digital marketing tool for businesses. Why? For starters, YouTube is the world’s second largest search engine in the world, providing advertisers with an enormous amount of opportunity to reach the right audience. On top of that, there is the potential of your advertisements going viral which can broaden your horizons even more.
What Are the Benefits of YouTube Video Advertising?
Since more than 70% of consumers watch videos online at least once a month, YouTube video advertising is a great way for businesses to reach their target audience. Benefits include:
- Targeting – YouTube Ads have detailed audience targeting to capture your ideal customers by location, age, gender, interests, etc.
- Cost – YouTube Advertising is a cost-effective platform that is suitable for a variety of budgets. When running YouTube ads you can pay per click (CPC), per view (CPV), or the number of times your ad shows up (CPM).
- Reach – Did you know that YouTube generates more than five billion video views per day? That’s a lot of opportunities to broaden your reach.
- Search Engine Optimization (SEO) – Optimized YouTube videos can improve your visibility on Google search, so people can find your business and products more easily.
- Trust, Loyalty, Credibility – Video ads provide a unique opportunity to connect with potential customers in a memorable way to help you build brand trust, loyalty, and credibility.
- Integration – Easily integrate audiences generated through YouTube onto other Google Ads networks like Google Search & Display.
How Much Do YouTube Video Ads Cost?
The cost of YouTube video ads is broken down by cost per view (CPV) and cost per thousand impressions (CPM). With the cost per view, you only pay if the viewer has watched more than 30 seconds of the video.
- CPV costs average between $0.05 and $0.30.
- CPM costs average between $0.50 and $$5.00.
Most of our YouTube ads run at less than $0.10 per view. That’s 90% cheaper than an average Google Display click.
YouTube Ad Formats
There are a variety of ad formats available when using YouTube video advertising, including non-video options:
Display Ads
These are non-video ads that appear to the right of the feature video above the suggestions list. If you have a smaller screen, it could appear below the video.
Overlay Ads
These are semi-transparent ads that overlay somewhere in the lower 20% portion of a video.
Skippable Ads
These are video ads that can be inserted before or during the main video and they allow the user to skip the ads after five seconds. For these ads you only pay when a user has watched the first 30 seconds of the ad, watched the entire ad (adds <30 seconds), or if they click on the ad.
Non-Skippable Ads
These are video ads that can be inserted before, during, or after the main video. However, they require the user to watch the entire ad before a video can be viewed. These Ads can be up to 15 seconds long and advertisers pay per impression (CPM).
Bumper Ads
These are a type of non-skippable video ad that can be up to six seconds long.
Discovery Ads
Discovery ads are essentially native ads that show up on YouTube’s search results page, watch page, or homepage and are meant to display alongside relevant organic results. The idea is that users will be more interested in engaging with your content because the ads are directly related to the topics they are interested in. Users who click on these ads are sent to your video page or YouTube channel.
Ontario SEO YouTube Advertising Services
Ontario SEO is a Google Partner and our team is YouTube Certified.
Ontario SEO offers a full suite of YouTube video advertising services. We will set up, perform, analyze, and maintain the following:
- YouTube Channel Branding & Search Optimization
- Custom YouTube Audience Targeting
- YouTube Remarketing
- Video CTR & Bid Optimization
- Video Search Engine Optimization
- Integration & Conversion Tracking with Google Analytics & Google Ads
Why Should I Choose Ontario SEO?
No matter the size of your business or budget, we work hard to deliver profitable results.
Ontario SEO is made up of a highly-specialized team of digital marketing experts who are well-versed in helping their clients get the most out of their YouTube video advertising budget. We are also a badged Google Partner agency, and our account managers are YouTube certified.
At Ontario SEO we know that everything we do is a direct reflection on you. You don’t want to have just anyone putting video ads out there with your name on them. Therefore, we treat each client and their business as if they were our own.
If you would like more information about setting up a YouTube video advertising campaign, please contact us for a free consultation. We would love to show you just how cost-effective YouTube video advertising can be.