Digital Marketing Blog Posts

SEO and paid search are crucial to the success of your marketing strategy. Find out if you need both. Spoiler alert – yes! […]

Marketing compliance refers to the adherence of businesses and marketers to relevant laws, regulations, and ethical standards while conducting their marketing campaigns and activities. It encompasses a wide range of […]

Imagine a world where breaking news updates and trending stories no longer fill your online feed – a reality that has unfolded right here in Canada. The absence of news […]

In a series of Twitter changes, the platform has created a significant stir in the social media industry. From changing its image to reducing its search presence, and a tense […]

Google is facing accusations of illegally utilizing copyrighted content and unlawfully obtaining personal information to develop its AI products. If Google is found guilty of these charges, the marketers using […]

With the phasing out of third-party data collection, businesses are turning to first-party data to gain insights into their customers’ behavior and preferences. In this post, we’ve compiled a list […]

For the first time since 2014, Google and Meta’s share of the advertising market fell below 50%. At the end of 2022 that number was 48.4% and is expected to […]

Most website owners who have a contact form on their website have at some point dealt with a steady stream of spam emails that clog up the inbox and bury […]

Nielsen has released the first module of its audience measurement platform that promises deduped data on cross-screen platforms—including TV, CTV, mobile devices, and desktop computers. Kim Gilberti, SVP, product management […]