Nielsen has released the first module of its audience measurement platform that promises deduped data on cross-screen platforms—including TV, CTV, mobile devices, and desktop computers. Kim Gilberti, SVP, product management […]
To better optimize your site for Google search, you first need to understand how Google thinks. In November 2022, Google published a new document titled, “A Guide to Google’s Search […]
As we all know by now, Google Analytics 4 will be taking the place of Universal Analytics in July. But what does this mean for Google Ads? Google Ads and […]
The EU has tagged the parent company of Facebook, Instagram, and WhatsApp with a fine equal to $414 Million USD. Because Meta’s operations are based in Dublin the fine was […]
While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous […]
According to the Retail Council of Canada Black Friday and Cyber Monday have both overtaken Boxing Day in the race for “busiest shopping day of the year”. What began as […]
As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, […]
Halloween Movie Quotes for Digital Marketers It’s that time of year again! This year we’ve put our spooky minds together to rewrite some of our favourite Halloween movie taglines…with a […]
Apple has added brand indicators for message identification (BIMI) to its most recent round of OS updates. Both iOS 16 and macOS Ventura are going to feature BIMI, to the […]