In an update to Google Maps reviews guidelines, Google will now disallow making requests for revisions or removals of negative reviews. This includes discounts, free goods or services, or any […]
SEO Blog Posts
What’s New With Google Search?
Google’s Search On 22 event took place at the end of last month, where they announced a number of new features coming to Google’s Search, News, and Shopping platforms. This […]
Why Is It Important to Optimize a Blog?
The purpose of blogs on your website is to expand your website’s visibility for top of funnel queries relating to your business. Blogs are an effective way to capture potential […]
Google’s ‘Helpful Content Update’ to Devalue ‘Search-Engine First’ Content and Promote Authentic/Expert Voices in Search
Update: On the 27th February, during a Q&A session at Pubcon, Gary Illyes from Google said that while recovering from the Google helpful content update is possible, you will not […]
Tech Giant Poised to Take Advantage of Booming Digital Advertising Market
Samik Chatterjee of JP Morgan believes Apple could generate up to $6 billion in revenue from mobile advertising in 2025. The mobile advertising market itself is expected to break the […]
What Google Local Results Might Look Like Without Self-Preferencing
The American Innovation and Choice Online Act (AICOA) is looking to prohibit major tech platforms from what is believed to “amount to unfairly ranking their services above those of rivals” […]
What is Thin Content & How to Fix It
What is thin content? Simply put, thin content is content on a website that provides little to no value to users and was created for the sole purpose of manipulating […]
What I wish clients understood about SEO
As an Account Manager, a portion of my time is spent answering client questions about their accounts, their results and SEO in general. Since I find myself having similar conversations […]
Google’s May Core Update Rolled Out Quickly
The most recent core algorithm update started rolling out around May 25, 2022, with most significant fluctuations in the SERP tracked around June 6. Google’s broad core rollouts are meant […]