The December update marks the first major update to Google’s Helpful Content algorithm, which launched in August of last year. To refresh your memory, Google’s helpful content system rewards content […]
SEO Blog Posts
Google Adds an ‘E’ to its E-E-A-T Quality Guidelines
For a second time in the last six months, Google has updated its search quality rating guidelines. What was once known as E-A-T is now E-E-A-T, adding “experience” to the […]
Microsoft to Phase in a New Version of Bingbot
After years of testing Microsoft will be phasing out it’s flagship crawling service. Replacing it with a fresh new version. Starting this month, the new Bingbot will be responsible for […]
How to Get Featured on Google Discover
Since its launch in 2018, Google Discover has seen millions of people discover content from around the web that is based on your interests. Each person’s Google Discover feed is […]
What Keywords Does My Site Rank For?
“What keywords does my site rank for?” is a question we digital marketers get asked all the time. Although it can take some time to pull this data, the good […]
Why Is My Google Business Profile Suspended?
If you’ve received the dreaded, “Google Business Profile Suspended” email or notification in your Google Business Profile dashboard, don’t panic. Depending on your situation, getting your profile reinstated may not […]
Google Prohibits Incentives Offered to People for Removal or Revision of Negative Reviews
In an update to Google Maps reviews guidelines, Google will now disallow making requests for revisions or removals of negative reviews. This includes discounts, free goods or services, or any […]
What’s New With Google Search?
Google’s Search On 22 event took place at the end of last month, where they announced a number of new features coming to Google’s Search, News, and Shopping platforms. This […]
Why Is It Important to Optimize a Blog?
The purpose of blogs on your website is to expand your website’s visibility for top of funnel queries relating to your business. Blogs are an effective way to capture potential […]