On June 27, Google announced that they will be rebranding their suite of Google products for advertising and publishers. The big news for most of us is that Google AdWords will be rebranded as simply Google Ads.
Google AdWords is now Google Ads
This new Google brand, Google Ads, is intended to better represent the wide range of advertising that is now available through AdWords including search ads, display ads, and video ads (YouTube), but also Google Maps and Google Play advertising.
While it may take some getting used to and might require some SEO legwork on our part (we rank for “AdWords Management” not “Google Ads Management”!), we are excited to see how Google Ads will evolve to help us help our clients reach more customers.
This latest Google brief also included an announcement of a new campaign type for small business called Smart Campaigns, as well as the promise of new campaign types in the coming weeks. We will be tuning into Google Marketing Live on July 10 to learn more details (Sign Up Too). We are very interested to see how Smart Campaigns will influence the PPC landscape, and how we can use our local ad management knowledge to outperform this latest machine-learning competition!
Google Marketing Platform
Google has also announced a new marketing platform that unifies Google’s suite of website tools – called the Google Marketing Platform. This Google Marketing platform promises solutions for both small businesses (free!) and enterprise. We will wait to hear more details about this product, but it looks to be a more streamlined integration of all the free Google tools that are already available: Google Analytics, Google Data Studio, Google Tag Manager, Google Surveys and Google Optimize. (see for yourself here: https://marketingplatform.google.com/about/small-business/).
Google Ad Manager
For those who run programmatic campaigns, Double Click for Publishers and Double Click Ad Exchange will be unified in a single platform called Google Ad Manager. (Read More)