Starting on July 28, Google is going to begin shutting down inactive Google+ local pages. This means that business pages that haven’t been claimed or are inactive will be shut down. This is part of Google’s effort to improve search experience for its users by cleaning up these dormant pages.
If your business had any Business View tours associated with its Google+ page, not to worry, they will remain in Google Maps and in Google Search.
What does this mean for you?
If your business is using Google My Business and has a Google+ page that is unverified, go ahead and verify the listing ASAP. This is usually done by mail, so you’ll need to wait a week or two for the postcard to arrive with your pin on it. The pin is what lets you verify your Google+ page.
If your business does not have a Google My Business page, you need to create a new page and verify your listing in the manner outlined above. If you have lost an unverified page and had a Business View tour associated with it, you will be able to transfer it to the new, verified listing. To do so, you will need to log a case with Google’s support team to request that the images are transferred to your new page.
Have any questions about how to claim or verify a Google+ page? Reach out and we’ll give you a hand.