As of December 13th, 2021, hotel Google Business Profiles (formerly known as Google My Business) are now able to utilize the post functionality. Google Posts will show up in both Google search and maps results and allow businesses to share snippets of information with its customers.
Google Post Restrictions for Hotels
While having the opportunity to utilize the Google post feature opens up new sources of website traffic for hotels, there are some limitations. Google’s business profile post policy document has added a new section for “hotel posts”, which states:
- Hotel businesses can create local posts to provide relevant, timely info to customers. Examples of helpful posts include COVID-19 protocols, updates to amenities or renovations, and events that take place on the property.
- Hotels can’t create “offer” posts, or any post that suggests the existence of or that links out to deals, promotions, special offers, or discounts. This ensures that customers don’t get confused about where to navigate on the hotel placesheet to find organic and ad prices from partners.
Get Started with Google Posts for Hotels
If you own a hotel or hotel chain, Google Business Profile is an extremely valuable tool for your business that has just got that much more valuable. While this tool offers many rewards and opportunities for hotels, there are still many rules and regulations that must be followed. Violating these rules may cause you to run the risk of having your listing suspended or worse, removed completely.
Let the Google Business Profile specialists at Ontario SEO deal with all the technicalities while making your business more visible online so you can focus on what matters most, your customers.