In January, Google announced that US-based vehicle dealerships can now list inventories on their Google Business Profiles (GBP). Previously, this feature was only available for US car dealerships, meaning dealers […]
Digital Marketing Blog
Why Is Google Calling Me About My Google Ads Account?
So you have a Google Ads account. Great! What’s not so great though are the incessant calls and emails that come along with having one. These calls are typically from […]
How & Why to Verify a Google Search Console Property
Are you a business looking to verify a Google Search Console property? In this blog, we go over what Google Search Console is, its benefits, as well as the steps […]
How Sessions are Different in GA4 vs. Universal Analytics
The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]
Meta Outlines New Targeted Ad Restrictions for Teens
Meta has removed the ability to target ads based on the in-app activity of teens. Data related to who the account follows on Instagram or what Facebook pages they like […]
How to Generate Hotel Bookings with Longer Stays
If you’re a hotelier looking to increase revenue, you may be looking for ways to generate hotel bookings with longer stays. In this blog, we’ll share our top marketing tips […]
December Saw the Roll-out of Google Helpful Content’s Latest Update
The December update marks the first major update to Google’s Helpful Content algorithm, which launched in August of last year. To refresh your memory, Google’s helpful content system rewards content […]
Google Adds an ‘E’ to its E-E-A-T Quality Guidelines
For a second time in the last six months, Google has updated its search quality rating guidelines. What was once known as E-A-T is now E-E-A-T, adding “experience” to the […]
Meta’s Ad Practices Deemed Illegal by EU
The EU has tagged the parent company of Facebook, Instagram, and WhatsApp with a fine equal to $414 Million USD. Because Meta’s operations are based in Dublin the fine was […]