Digital Marketing Blog

According to the Retail Council of Canada Black Friday and Cyber Monday have both overtaken Boxing Day in the race for “busiest shopping day of the year”. What began as […]

It’s no secret that midweek bookings pose a significant challenge for hoteliers. However, there are strategies that you can implement to increase visibility and reach more potential guests. In this […]

Google’s Data Studio has been rebranded as Looker Studio, marking the beginning of a unification of all of Google’s business intelligence products.  Google’s ultimate goal is to house their business […]

If you’ve received the dreaded, “Google Business Profile Suspended” email or notification in your Google Business Profile dashboard, don’t panic. Depending on your situation, getting your profile reinstated may not […]

As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, […]

A new Google feature has been made available to some advertisers. This feature allows Google to automatically create assets for an advertiser’s Responsive Search Ads (RSA). The feature uses the […]

Google Analytics (GA) is a powerful tool that reports on hundreds of data points that can give insights into users’ behaviour, help guide marketing decisions as well as measure the […]

Halloween Movie Quotes for Digital Marketers  It’s that time of year again! This year we’ve put our spooky minds together to rewrite some of our favourite Halloween movie taglines…with a […]

Economic Cycles and your PPC Advertising As we’ve all faced a rise in pricing in our supermarkets and restaurants, we have also noticed an increase in pricing in the world […]