Google’s Search On 22 event took place at the end of last month, where they announced a number of new features coming to Google’s Search, News, and Shopping platforms. This […]
Digital Marketing Blog
Google has started testing FLEDGE as a replacement to 3rd Party Cookies
What is FLEDGE? FLEDGE (first locally-executed decision over groups experiment) is an approach by Google to provide a privacy-compliant way of delivering behaviourally targeted digital advertising (without the use of […]
Why Is It Important to Optimize a Blog?
The purpose of blogs on your website is to expand your website’s visibility for top of funnel queries relating to your business. Blogs are an effective way to capture potential […]
Google’s ‘Helpful Content Update’ to Devalue ‘Search-Engine First’ Content and Promote Authentic/Expert Voices in Search
Update: On the 27th February, during a Q&A session at Pubcon, Gary Illyes from Google said that while recovering from the Google helpful content update is possible, you will not […]
New Federal Privacy Bill Could be a Positive for Marketers
Tough Data Gathering Standards Could Help? The American Data Privacy and Protection Act’s (ADDPA) new bill would provide a privacy standard that would override any current state legislation. Though the […]
Google’s Third-Party Cookies to Remain until Late 2024
Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the […]
Tech Giant Poised to Take Advantage of Booming Digital Advertising Market
Samik Chatterjee of JP Morgan believes Apple could generate up to $6 billion in revenue from mobile advertising in 2025. The mobile advertising market itself is expected to break the […]
What Google Local Results Might Look Like Without Self-Preferencing
The American Innovation and Choice Online Act (AICOA) is looking to prohibit major tech platforms from what is believed to “amount to unfairly ranking their services above those of rivals” […]
How a Blog Strategy Can Support Your B2B Business
The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones […]