Digital Marketing Blog

Google’s Search On 22 event took place at the end of last month, where they announced a number of new features coming to Google’s Search, News, and Shopping platforms. This […]

What is FLEDGE? FLEDGE (first locally-executed decision over groups experiment) is an approach by Google to provide a privacy-compliant way of delivering behaviourally targeted digital advertising (without the use of […]

The purpose of blogs on your website is to expand your website’s visibility for top of funnel queries relating to your business. Blogs are an effective way to capture potential […]

Update: On the 27th February, during a Q&A session at Pubcon, Gary Illyes from Google said that while recovering from the Google helpful content update is possible, you will not […]

Tough Data Gathering Standards Could Help? The American Data Privacy and Protection Act’s (ADDPA) new bill would provide a privacy standard that would override any current state legislation. Though the […]

Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the […]

Samik Chatterjee of JP Morgan believes Apple could generate up to $6 billion in revenue from mobile advertising in 2025. The mobile advertising market itself is expected to break the […]

The American Innovation and Choice Online Act (AICOA) is looking to prohibit major tech platforms from what is believed to “amount to unfairly ranking their services above those of rivals” […]

The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones […]