Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the […]
Digital Marketing Blog
Tech Giant Poised to Take Advantage of Booming Digital Advertising Market
Samik Chatterjee of JP Morgan believes Apple could generate up to $6 billion in revenue from mobile advertising in 2025. The mobile advertising market itself is expected to break the […]
What Google Local Results Might Look Like Without Self-Preferencing
The American Innovation and Choice Online Act (AICOA) is looking to prohibit major tech platforms from what is believed to “amount to unfairly ranking their services above those of rivals” […]
How a Blog Strategy Can Support Your B2B Business
The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones […]
“Surreptitious Data Practices” Has TikTok in the FCC’s Crosshairs
U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request follows a recent BuzzFeed News report that U.S. data had been […]
Get More Out of Your Google Ads with the Insights Page
Whenever the Google Ads interface is updated, we hold our breath. Despite Google’s claims of improving the user experience, we’ve found over the years that many platform updates have actually […]
What is Thin Content & How to Fix It
What is thin content? Simply put, thin content is content on a website that provides little to no value to users and was created for the sole purpose of manipulating […]
What is Ad Strength for Responsive Search Ads?
When it comes to responsive search ads on Google Ads, there’s a score Google gives each individual ad based on the assets and copy in the ad. The score is […]
What I wish clients understood about SEO
As an Account Manager, a portion of my time is spent answering client questions about their accounts, their results and SEO in general. Since I find myself having similar conversations […]