Google Analytics 4 (GA4) is the latest improvement to Google’s analytics suite. This next-generation approach to analytics makes privacy-first tracking, machine learning, and integrating multiple channels a priority. The internet […]
Google held their annual marketing event last week. As always, it was a day full of excitement about what things are coming down the Google pipeline. To spare our audience […]
New legislation continues to be created by governments looking to regulate the world’s tech giants. The European Union is one of the governing bodies looking to take on the challenge […]
Instagram is improving its ranking algorithm to highlight more original content generated by creators. The announcement came from the head of Instagram, Adam Mosseri. Many creators and businesses face large […]
You’ve worked hard to develop a content strategy for your blog that houses unique and thoughtful content, but it is common to question whether or not your blog strategy is […]
The battle against spam continues to increase every year. Google is continuously looking for ways to combat spam as it tries to keep its search results useful for customers with […]
In late April we had the opportunity to participate in one of the most anticipated SEO conferences for digital marketing professionals, BrightonSEO. Thanks to the pandemic, our entire team was […]
Compared to more popular platforms like Google Ads and Facebook Ads, LinkedIn has always been a bit behind the times with a clunky interface and fewer advertising options. Over the […]
In 2020, Google rolled out Consent Mode. Typically, when you enter a website, a banner pop-up will appear asking for your consent to be tracked by cookies. Google created Consent […]