Digital Marketing Blog


What is Google’s Topic API – Ontario SEO

Why Google’s FLoC Won’t Fly

May 2, 2022

Google’s answer to replacing third-party cookies is dead in the water. Its controversial project called FLoC (Federated Learning of Cohorts) was meant to provide a way to advertise to specific […]

Switching from Universal Analytics to GA4 – Ontario SEO

Goodbye Google Analytics. Hello GA4

April 25, 2022

So long, farewell, auf Wiedersehen, goodbye. In March 2022, Google made the announcement that it will stop processing new hits on properties on Universal Analytics on July 1, 2023. The […]

Linked In is launching a podcast network – Ontario SEO

LinkedIn Has Launched a Podcast Network

April 18, 2022

LinkedIn is venturing into a new digital network platform, podcasts. In February 2022, LinkedIn launched a podcast network pilot program. The pilot program is called LinkedIn Podcast Network and allows […]

Google launches automated vehicle ads – Ontario SEO

Google Launches Automated Vehicle Ads

April 4, 2022

Earlier this month, Google announced a new Google Ads format for advertising vehicles to consumers. The announcement launched automated vehicle ads that are available to all advertisers in the United […]

cookies on a laptop – Ontario SEO

A Cookieless Future is Here

March 28, 2022

Web browsers from Apple and Firefox have already blocked third-party cookies by default and Google is said to be following suit soon. Originally, Google shared in a blog post that […]

Writing Meta Titles & Descriptions in 2022

Writing Meta Titles & Descriptions in 2022

March 21, 2022

Meta titles and descriptions have gone through lots of changes over the years. Not only in terms of best practices but also in terms of their importance to SEO. Not […]

pay-per-click spelled out near a laptop and smartphone

Google and Facebook 2021 Revenue results

March 7, 2022

2021 was a tumultuous year, so investors and digital marketers were keen to hear the results of the advertising giants, Google, and Facebook. Both Google and Facebook posted record earnings […]