Google’s answer to replacing third-party cookies is dead in the water. Its controversial project called FLoC (Federated Learning of Cohorts) was meant to provide a way to advertise to specific […]
Digital Marketing Blog
Goodbye Google Analytics. Hello GA4
So long, farewell, auf Wiedersehen, goodbye. In March 2022, Google made the announcement that it will stop processing new hits on properties on Universal Analytics on July 1, 2023. The […]
LinkedIn Has Launched a Podcast Network
LinkedIn is venturing into a new digital network platform, podcasts. In February 2022, LinkedIn launched a podcast network pilot program. The pilot program is called LinkedIn Podcast Network and allows […]
Tips on How to Optimize Your Responsive Search Ads
The end of expanded text ads is approaching. Prepare for this transition by reading our tips on optimizing responsive search ads in Google Ads. […]
Google Launches Automated Vehicle Ads
Earlier this month, Google announced a new Google Ads format for advertising vehicles to consumers. The announcement launched automated vehicle ads that are available to all advertisers in the United […]
A Cookieless Future is Here
Web browsers from Apple and Firefox have already blocked third-party cookies by default and Google is said to be following suit soon. Originally, Google shared in a blog post that […]
Writing Meta Titles & Descriptions in 2022
Meta titles and descriptions have gone through lots of changes over the years. Not only in terms of best practices but also in terms of their importance to SEO. Not […]
How to Know If My Facebook Ads are Resonating
Have you ever been browsing on Facebook and come across an ad that you have no idea how it was served to you? It’s not something you’re interested in, it’s […]
Google and Facebook 2021 Revenue results
2021 was a tumultuous year, so investors and digital marketers were keen to hear the results of the advertising giants, Google, and Facebook. Both Google and Facebook posted record earnings […]