Earlier this month, Google announced a new Google Ads format for advertising vehicles to consumers. The announcement launched automated vehicle ads that are available to all advertisers in the United […]
Digital Marketing Blog
A Cookieless Future is Here
Web browsers from Apple and Firefox have already blocked third-party cookies by default and Google is said to be following suit soon. Originally, Google shared in a blog post that […]
Writing Meta Titles & Descriptions in 2022
Meta titles and descriptions have gone through lots of changes over the years. Not only in terms of best practices but also in terms of their importance to SEO. Not […]
How to Know If My Facebook Ads are Resonating
Have you ever been browsing on Facebook and come across an ad that you have no idea how it was served to you? It’s not something you’re interested in, it’s […]
Google and Facebook 2021 Revenue results
2021 was a tumultuous year, so investors and digital marketers were keen to hear the results of the advertising giants, Google, and Facebook. Both Google and Facebook posted record earnings […]
Upgrading from Local Campaigns to Performance Max in Google Ads
Last year, Google introduced a new campaign type called Performance Max campaigns on their advertising platform. It was created because Google wanted to deliver more automated solutions for businesses and […]
Digital Marketing Trends We’re Watching in 2022
2021 certainly didn’t roll out quite as expected! Here are my predictions for what is up and coming (and what you need to watch out for) in 2022. […]
Romantic Comedies Re-Imagined for SEO
Valentine’s Day has officially arrived, and what better way to celebrate this often-disputed holiday than snuggling up on the couch with some Hershey kisses and a good old-fashion Rom-Com. At […]
LinkedIn Introducing Group Identity Targeting Option
LinkedIn has now introduced Group Identity Targeting options for advertisers to hone who sees their ads. Group Identity targeting uses first-party data (information that has been provided by users) offering […]