2021 was a year of significant upheaval in the Google search results with several major algorithm updates. However, when it comes to Local Search Ranking Factors for your Google Business […]
Digital Marketing Blog
Updates on Google’s November 2021 Core Algorithm Update
Google’s November 2021 Core Algorithm Update created some volatile search engine result pages (SERPs). The instability was more prevalent on mobile than on desktop, as would be expected. While for […]
Google My Business Rebrands to Google Business Profile
From Google Local (2004), Google Places (2009), to Google My Business (2014), Google is now rebranding its local SEO product to Google Business Profile. If you have your business(es) setup and […]
2021 Was a Volatile Year in the Google Search Results
2021 Was a Volatile Year in the Google Search Results Have you noticed how much volatility there was in the Google search results this year? SEO experts know Google has had a very busy year making constant changes to its search […]
Google has updated the PageSpeed Insights Tool
In the middle of November, Google announced a new PageSpeed Insights upgrade. According to Google, the PageSpeed Insights upgrade makes the tool more intuitive and ‘real world’ when measuring performance. […]
Google has Updated its Quality Rater Guidelines
Here’s What You Need to Know Quality Rater Guidelines (QRG) are used by human evaluators to manually evaluate websites and Search Engine Results Pages (SERPs). The feedback from the evaluations […]
Advertiser’s Guide to Google Discovery Ads
What are Google Discovery Campaigns? First released in 2019, Google Discovery ads are AI-driven, native display advertisements that appear in the Google Discover feed as well as other Google Network […]
Plan for higher digital advertising costs in 2022
The last 21 months have been difficult, for so many reasons. As we head into 2022, be prepared for one more blow from the pandemic: rising costs of digital advertising. Thanks to lockdowns around the […]
Halloween SEO Quotes
Halloween SEO Quotes No matter where you turn or where you look, SEO is always there – watching and waiting. It could be in the title, in the content you read or down […]