Digital Marketing Blog

In this blog, we go over the key takeaways of Google’s announcement about FAQ and How-To Rich results and what this means for marketers. […]

Video advertising has become an undeniable powerhouse in the realm of digital marketing, with the US investing a staggering $55.34 billion in 2021, a figure anticipated to soar to $78.5 […]

Marketing compliance refers to the adherence of businesses and marketers to relevant laws, regulations, and ethical standards while conducting their marketing campaigns and activities. It encompasses a wide range of […]

Google Ads is beginning to roll out a paid customer support service for small businesses. Learn what this new service offers and how much it costs. […]

In this blog, we share our thoughts on GA4, the challenges we’ve encountered with it, and how we’re addressing those challenges. Learn more. […]

Imagine a world where breaking news updates and trending stories no longer fill your online feed – a reality that has unfolded right here in Canada. The absence of news […]

Google has announced plans to comply with the EU’s Digital Services Act (DSA). Learn the key takeaways from the announcement and what this means for marketers. […]

Fact: online travel agencies dominate the travel industry and businesses need them to remain competitive. That being said, however, travel and tourism businesses still need to strike a fine balance […]

It costs more money to acquire a new customer than it does to retain an existing one. This is true across all industries, including travel and tourism. In fact, studies […]