In light of ongoing privacy disputes between EU regulators and Meta, meta has offered to allow European users to opt-in to data collection before their data is used for advertising […]
Digital Marketing Blog
Universal Analytics Has Officially Stopped Collecting Data
Google Analytics has long been a trusted tool for tracking and analyzing user behaviour on websites. However, significant changes have occurred in recent years, leading the introduction of Google Analytics […]
How to Ensure You’re Posting High-Quality Content
With the rise of AI and Chat GPT, content creation has undoubtedly become more accessible than ever before. However, this newfound ease of generating content comes with one major drawback: […]
Everything to Know About Marketing on Threads
On July 5th, 2023, Meta launched a new text-based app called Threads. Following the launch, Threads received millions of downloads. More recently, user engagement has declined which has marketers wondering […]
Twitter Rebrands to X and the Rivalry with Meta Grows
In a series of Twitter changes, the platform has created a significant stir in the social media industry. From changing its image to reducing its search presence, and a tense […]
How to Address Seasonality as a Travel and Tourism Operator
Running a travel and tourism business comes with its fair share of challenges, and one of the most significant hurdles is dealing with seasonality. The demand for travel and tourism […]
Google Accused of Stealing Content & Data for AI Development
Google is facing accusations of illegally utilizing copyrighted content and unlawfully obtaining personal information to develop its AI products. If Google is found guilty of these charges, the marketers using […]
What is the Google Ads Verification Process?
Google Ads Verification is Google’s response to increase security, transparency, and the user experience on the Google Ads platform. The intention is to require a strict audit process of some […]
Good News for Google Users: An EU-US Data-Sharing Agreement | Ontario SEO
Data-Sharing Agreement Between the EU and US is Good News for Google Product Users The European Commission has approved an agreement with the US that allows for easier legal transfer […]