The purpose of blogs on your website is to expand your website’s visibility for top of funnel queries relating to your business. Blogs are an effective way to capture potential […]
Why Is It Important to Optimize a Blog?
September 23, 2022
Digital Marketing Blog
Google’s ‘Helpful Content Update’ to Devalue ‘Search-Engine First’ Content and Promote Authentic/Expert Voices in Search
September 16, 2022
Update: On the 27th February, during a Q&A session at Pubcon, Gary Illyes from Google said that while recovering from the Google helpful content update is possible, you will not […]
Google will Automatically Switch Some Advertisers Attribution Models in August
August 29, 2022
Last month Google sent an email, informing advertisers that their ad accounts would be switched to data-driven attribution. The email gave advertisers until late August to cancel the auto-switch, as […]
New Federal Privacy Bill Could be a Positive for Marketers
August 26, 2022
Tough Data Gathering Standards Could Help? The American Data Privacy and Protection Act’s (ADDPA) new bill would provide a privacy standard that would override any current state legislation. Though the […]
Google’s Third-Party Cookies to Remain until Late 2024
August 25, 2022
Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the […]
Tech Giant Poised to Take Advantage of Booming Digital Advertising Market
August 22, 2022
Samik Chatterjee of JP Morgan believes Apple could generate up to $6 billion in revenue from mobile advertising in 2025. The mobile advertising market itself is expected to break the […]
What Google Local Results Might Look Like Without Self-Preferencing
August 19, 2022
The American Innovation and Choice Online Act (AICOA) is looking to prohibit major tech platforms from what is believed to “amount to unfairly ranking their services above those of rivals” […]
How a Blog Strategy Can Support Your B2B Business
August 12, 2022
The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones […]
“Surreptitious Data Practices” Has TikTok in the FCC’s Crosshairs
August 11, 2022
U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request follows a recent BuzzFeed News report that U.S. data had been […]