Valentines for Digital Marketers 


February 1, 2021
Valentines for Digital Marketers 2021

By now, it is no secret that we love a good play on words and digital marketing…so why not marry the two? When the month of love rolls around, we show our love for all things digital marketing with valentines for digital marketers.  

If you are obsessed with SEO and Digital Marketing like we are, only the best Valentines will do. Indulge in our valentines and send them to anyone in your life that loves all things digital.  

What do These Mean?  

If you’re lost on the meaning of any of our digital marketing valentines, let us explain… 

Google Ads Recommendations 

Google Ads recommendations are automatic suggestions that provide “tailored” recommendations to your Google Ad account. It is important to note that these recommendations are not always in the best interest of your business, but they are often in the best interest of Google. You can read more about Google Ads recommendations here to learn more. 

Quality Score  

Quality score is a metric used by Google that influences ad rank and the CPC of your ads. There are several factors that determine an ad’s quality score, which equates to a score out of 10.  The higher your quality score, the less expensive your clicks will be.  

Social Post Likes  

An obvious one in today’s day and age – social media likes are highly sought after, so what better way to show your love on Valentine’s Day?  

UX  

UX, or User experience, is a user’s attitude and path about using a particular website, or product / service. It relates to the human-computer interaction and what this relationship translates into on both sides. It is the be all end all of today’s online world. If you aren’t doing it right, you could be losing out on valuable customer engagements and conversions.  

First Contentful Paint (FCP)  

First Contentful Paint is one of the metrics that is measured as part of Google’s Core Web Vitals protocol. The metric measures when the browser renders the first piece of content, signalling to the user that the page is loading. It includes the first render of text and images. To score well on Core Web Vitals,  FCP should be very fast (under 1 second). 

2nd Page of Google 

If you’re a digital marketer, you know that the 1st page of Google is lucrative, and users rarely even check the second page when they perform a search query. It has long been said that the 2nd page of Google is where websites go to die – in this case, it’s the perfect place to run away together! 

JSON  

JSON, or JavaScript Object Notation, is a readable format for structured data. It is used to send data between a server and web applications. 

Audience / Market 

Digital marketers build target audiences for effective digital advertising campaigns. We add audience targeting to our ad platforms to reach people based on several factors, like their age, interests, habits, what they are actively searching, or how they have interacted with your business. This type of targeting boosts campaign performance by reaching people browsing the web.  

Sitemap 

A sitemap is a file that provides information to users and search engines about the location of webpages and other files within your website. 

Featured Snippets 

Featured snippets, also known as “position-zero” are sections of information in the search results that are featured on top of Google’s organic results list. They answer the user’s question without having to click through to the website the content is featured on.  

Popup 

Popups are the bane of our existence at Ontario SEO – unless they are executed wisely, they can be intrusive and contribute to a negative user experience. 

Love at First Site 

A saying well used and commonly known, except with a digital marketing twist. At Ontario SEO, we love a website with good user experience and SEO. We know one when we see it, and it is always love at first site. 

Cookies 

Website cookies are built to track and personalize user information in each session on a website. This allows companies the ability to tailor their websites to you since you have previously visited. It also provides user behaviour data for the company to use to make business decisions.  

Keyword 

Keywords are the bread and butter of SEO. We optimize our client websites with keywords that have purchase intent, high search volume, and relevance to the business offering to achieve those lucrative 1st page rankings.  

IP Address 

An IP Address (Internet Protocol) is an identification number and address that is assigned to any device in a computer network using the internet.  

Optimized Page Speed  

Optimized page speed relates to how fast a web page renders for users and search engines. In 2021, website and page speed is becoming increasingly important with the introduction of Google’s Core Web Vitals. We love a fast page speed simply because it means that users and Google can find and crawl information quickly. Page speed also helps with quality scores on Google Ads. Speaking of quality score… 

5 Stars 

5-star reviews are something that all business owners should strive for. Consistent and positive Google My Business reviews are a ranking factor on Google. 

rel = “canonical” 

A rel=canonical is an element that assists webmasters in preventing issues with duplicate content. This element tells search engines that a specific URL represents the primary copy of a page. 

We Have a Soft Spot for Valentines 

If you’re new here, you may have missed our valentine cards from previous Valentine’s Days: 

2019 

2020 

Let’s be Partners 

Contact our team today to talk digital marketing and how to move your business forward.