What Is Video Marketing?

Video marketing is quite simply using videos in your digital marketing campaigns to promote your business and its products and/or services on the internet. Video marketing is also frequently used to build brand recognition and trust within the intended demographic. Many businesses also use online videos to educate and present how-to information to their visitors.

Why Does My Business Need Video Marketing Services?

If you have been wondering if adding video marketing services to your digital marketing campaigns is necessary, the answer is YES! Why? Because video is the fastest growing digital marketing channel format available. Video can skyrocket your marketing efforts quickly and cost-effectively, while creating an avenue for those same marketing efforts to go viral.

Video marketing is so important that it is no longer considered optional, it’s mandatory if you want to stay ahead of your competitors who are already using it. Videos work on an emotional level while attracting people’s attention. They engage, nurture, and educate your customers in an easy to digest format all in one sitting.

What Are the Benefits of Video Marketing?

Video marketing is an amazing tool that will provide you with a wide variety of benefits, such as:

  1. Videos build trust and create loyal followers, which can lead to greater customer loyalty to your brand.
  2. Using videos helps boost your conversions and sales.
  3. Video advertising is inexpensive and can provide you with a great return on your investment.
  4. The search engines, especially Google, love videos. Videos optimized for search often have very little competition when compared to webpages on the same subject, so it can be easier to get better search ranking results. Many mobile users prefer video to other types of content and frequently watch videos while on the go.
  5. Videos are a better way to educate and explain any message you want to portray. Showing people something is always easier than telling them and hoping they understand. With video, there’s no question as to the vision and the message you’re trying to get across.
  6. Videos encourage customer engagement because the information is easier to consume and comprehend.
  7. Videos also encourage social shares which give your messages the potential of going viral.

Ontario SEO Video Marketing Services

Ontario SEO offers a full suite of video marketing services which include:

Video Promotion Services

YouTube Video Advertising

YouTube is the second-largest search engine in the world. YouTube advertising is a cost-effective digital marketing option that gives you a broad customer reach at a low cost. YouTube advertising can be highly targeted to your preferred audience and is uniquely positioned in the Google ecosystem to maximize cross-channel digital marketing efforts.

Facebook Video Advertising

With 6 billion (and growing) active users, Facebook is the fastest growing digital marketing platform available to advertisers today. Facebook Video has very high user engagement and broad customer reach. Facebook Video is very cost effective, while at the same time offering some of the most granular audience targeting available in paid-search advertising.

Videos for your Webpage

You are running successful paid search campaigns that are driving more and more users to your website. What are you doing to engage them when they get there?

Video is one of the most compelling ways to ensure active and engaged website users. Adding video to your webpages can increase site engagement, brand awareness and likelihood of purchase. Videos can also have significant SEO value when implemented correctly. Our in-house video team can create a compelling video for any budget.

Video for Twitter or Instagram

Video advertising is now available on many social media platforms, including Twitter and Instagram.  Our video team can create a video marketing strategy and manage your campaigns on any platform you choose.

Video Production Services

We will develop a complete video marketing strategy for you with a wide variety of video creation options from which you can choose.

Video Creation:

  • General Video Creation (from existing video & still images)
  • Live Video
  • Explainer Videos*
  • Video Infographics
  • Tutorial Videos*
  • Unboxing Videos
  • Sales Videos*
  • And More!

*Professional Videography and Video Production services are available through our partners.

YouTube Channel Management & Video Optimization

Almost as important as creating compelling video ads, is making sure people can find your business or video when they are searching for it. Our team will optimize your existing social media channels and video for search, reach and engagement.

Why Should I Choose Ontario SEO?

Our team of experienced video marketing experts can develop and optimize a video strategy to suit any need and budget. 

With more than 10 years of digital marketing experience and successfully helping businesses meet or exceed their branding and conversion goals, we know how to connect you to your customers.  We are also a Google Partner and our video account managers are YouTube Certified. 

Whatever your needs, we have an expert who can help. We are all proficient with Facebook video advertising and we even have in-house video creation specialists who can create engaging videos that are specifically designed for your target audience.

What’s Next?

If you would like to get started with video marketing, or need digital marketing services, please feel free contact us. Our team of highly-specialized experts is here to help develop an effective digital strategy to grow your business. We would love to show you just how easy and cost-effective video marketing can be.

Remember, if nothing changes, nothing changes. So why not jump into video marketing today and let it help take your business to the next level while exceeding all your business goals and expectations!