What is Facebook Conversion Tracking?
Facebook conversion tracking will help you realize your ROI on your Facebook Advertising dollars by providing the tracking information for people who visit your website from your Facebook ads and any other associated actions they perform while they are on your site.
By using Facebook conversion pixel on each of your main website pages such as your checkout, add-to-cart, and registration pages, etc. you’ll see how many people acted based on your Facebook ads and which of those ads led to a conversion.
What are the Benefits of Facebook Conversion Tracking?
There are plenty of benefits that come with Facebook conversion tracking such as:
- Get detailed audience data that can be used to build custom audiences then used to retarget your advertising to those same visitors later.
- Gauge the performance of your ads to see how many clicks they received and how many people took action on your website.
- It makes your advertising more effective because Facebook will deliver your ads to the people who are the most likely to take action.
- Directly measure the value of the leads you generate from advertising on Facebook. With the Facebook Pixel, you can measure the return on your investment by knowing the number of conversions you’re receiving and what each of those conversions is costing you.
Facebook Conversion Tracking Services
Ontario SEO will track all your Facebook ads by integrating the Facebook conversion pixels onto your website or landing page.
- Generate the Facebook pixel code.
- Insert the code onto appropriate pages on your website.
- Verify that the pixel is active.
- Create your ads.
- Monitor your ad performance by measuring conversions.
Why Should I Choose Ontario SEO?
Ontario SEO is a team of highly specialized experts in digital marketing, with social media skills and tactics that produce results. Additionally, our team knows how to read, monitor, and analyze the information they’ve gathered from our fact-based data. Then how to use that data to identify what’s working and what’s not to make any positive changes necessary.
Understand where your Facebook Advertising dollars are going
If you would like more information about implementing a Facebook conversion tracking strategy, please contact us today. We’d love to show just how cost-effective Facebook ads can be.