What is Facebook Video Advertising?
Nothing can bring an ad to life better than a video, and since Facebook is the largest social network in the world, using their video advertising is the perfect way to expand your reach to their more than 2.8 billion active users.
What Will Facebook Video Ads Do for Our Business?
Are Facebook Video Ads worth adding to your marketing toolbox? Yes! Videos are a great way to build trust in your brand while helping to culminate long-term customer relationships. A well-designed video will help you build your brand, as well as boost your sales and conversions. Compared to other ad formats, it’s much easier to explain something with a video and it can be far more engaging.
What Are the Benefits of Facebook Video Advertising?
There are plenty of great benefits that come from using Facebook’s video advertising:
- Videos quickly capture and keep people’s attention.
- Videos make your brand relatable because they gently walk your customers through your sales funnel and straight to your call to action.
- Video sequencing tells a story, which helps your customers form an emotional connection to your brand.
- Using videos is an easy way to engage your customers online.
- Facebook Video Advertising can give you massive worldwide exposure because of their large active-user base.
- Facebook videos encourage social shares and user engagement.
- Facebook video ads provide an incredible potential for brand awareness and increased ROI.
How Much Does Facebook Video Advertising Cost?
The cost of Facebook’s video ads is broken down by cost per view and cost per impression. Your ads are delivered after an ad auction similar to Google Ads. However, since bids fluctuate, there isn’t a cut and dry answer as to exactly how much your ads will ultimately cost. There are two factors Facebook uses to balance how they choose to show their ads. The first is creating value for advertisers and getting their ads to their target audiences. The second is providing a positive, relevant experience to the people using the ads. Then there is the auction process.
The three factors considered in the auction process are:
- The amount you are willing to pay (your bid)
- Facebook’s estimate of the likely action rates
- Ad quality and relevance to your target audience
Types of Facebook Video Ads
In-Feed Video Ads – these are ads that appear in a Facebook user’s newsfeed.
In-Stream Video Ads – these ads can be 5 seconds to 10 minutes long and appear within a Facebook video.
Facebook Marketplace Video Ads – these ads appear while scrolling in Facebook’s Marketplace (a section on Facebook where users can buy and sell items).
Facebook Stories – these are vertical ads that appear as users swipe between organic Facebook stories.
Facebook Video Feed Ads – these are ads that appear in Facebook’s organic video feed.
Ontario SEO Facebook Video Advertising Services
Ontario SEO offers the following Facebook Advertising services:
Facebook Business Page Optimization
We will design and build your Facebook page to your exact business specifications.
Facebook Audience Targeting
We will use a data-based approach to specifically target the right audiences, including your previous clients and prospects. Ads can be based on their interests, behaviours, income-levels, job titles, and more. We will also include special messages for those Facebook users who look most like your current website visitors.
We will target your existing Facebook users and website visitors with ads specifically designed to help re-engage prospective clients.
Video Ad Engagement & Bid Optimization
We will regularly monitor your ad engagement and make changes when necessary. We will also optimize your campaigns based on user data and only invest in the ads that yield the best returns.
Conversion Tracking & Reporting
We will update you with monthly performance reports that will explain your expenditures, engagement, and conversion rates so you will always have access to up-to-date information about your campaigns.
Ready to capture your target customer with engaging Facebook video ads? We can help you with that.
Social media marketing is not a one-size-fits-all way of advertising and if it’s not done right it could easily damage your brand’s reputation and hurt your bottom line.
Do you really want to take that chance?
Probably not. You don’t want just anyone handling your Facebook video advertising. You want the confidence of knowing you’ve chosen someone who knows what to do and how to do it right the first time and that’s Ontario SEO. We know exactly how to read, monitor, and analyze the data we gather from our Facebook marketing efforts. We also know how to take that data and use it to improve your ads and lower your costs.
If you would like to take your business to the next level, please contact us for a free consultation. We’d love to show you just how easy and cost-effective implementing Facebook video advertising into your marketing campaign can be.