What is Facebook Video Advertising?
Facebook video advertising is paid digital advertising using videos displayed on the Facebook platform and the Facebook display network. Nothing can bring an ad to life better than a video. And since Facebook is the largest social network in the world, using their video advertising is the perfect way to expand your reach to their more than 900+ million active users.
Facebook is not only running video ads in their traditional format; a new mid-roll video ad format is now available. This allows an advertiser to insert their ads into a video after people have watched it for at least 20 seconds. That means you have a person’s complete attention, unlike the pre-roll Facebook ad format where video ads may start running (depending on user settings) even if the user is not actively watching the video.
Why Does My Business Need Facebook Video Advertising?
Video marketing is a relative newcomer to the world of digital advertising, so is it worth it to add it to your marketing toolbox? Yes! Videos are perfect for building trust in your brand while helping to culminate long-term customer relationships. A well-designed video will help you build your brand, as well as boost your sales and conversions. In addition, videos can have a great return on your investment. Videos are a great way to reach younger audiences on mobile devices, because people like to watch videos on the go. Lastly, it’s much easier to explain something with a video than it is with print because you can show your customers exactly what it is you want them to know.
What Are the Benefits of Facebook Video Advertising?
There are plenty of great benefits that come from using Facebook’s video advertising:
- Videos quickly capture and keep people’s attention.
- Videos make your brand relatable because they gently walk your customers through your sales funnel and straight to your call to action.
- Video sequencing tells a story, which helps your customers form an emotional connection to your brand.
- Using videos is an easy way to engage your customers online.
- Making Facebook videos is easy because you can use recycled advertising materials and images you already have.
- Facebook Video Advertising can give you massive worldwide exposure because of their large active-user base.
- Facebook videos encourage social shares.
- Facebook video ads provide an incredible potential for brand awareness and increased ROI.
How Much Does Facebook Video Advertising Cost?
The cost of Facebook’s video ads is broken down by cost per view and cost per impression. Your ads are delivered after an ad auction similar to Google Ads. However, since bids fluctuate, there isn’t a cut and dry answer as to exactly how much your ads will ultimately cost. But there are two factors Facebook uses to balance how they choose to show their ads. The first is creating value for advertisers and getting their ads to their target audiences. And the second is providing a positive, relevant experience to the people using the ads. Then there is the auction process.
The three factors considered in the auction process are:
- The amount you are willing to pay (your bid)
- Facebook’s estimate of the likely action rates
- Ad quality and relevance to your target audience
What Formats Are Available for Facebook Video Ads?
When using Facebook videos ads, shorter videos which are 15 seconds or less get more completed views than longer ones. And Facebook allows you to use almost any type of video file you want; however, they recommend you use an MP4 or MOV format.
Ontario SEO Facebook Video Advertising Services
Ontario SEO offers the following Facebook Advertising services:
Facebook Business Page Optimization
We will design and build your Facebook page to your exact business specifications.
Facebook Audience Targeting
We will use our data-based approach to specifically target the right audiences, including your previous clients and prospects. Ads can be based on their interests, behaviours, income-levels, job titles, and more. We will also include special messages for those Facebook users who look most like your current website visitors.
We will target your existing Facebook users and website visitors with ads specifically designed to help re-engage prospective clients.
Video Ad Engagement & Bid Optimization
We will regularly monitor your ad engagement and make changes when necessary. We will also optimize your campaigns based on user data and only invest in the ads that yield the best returns.
- Conversion Tracking & Reporting
We will update you with monthly performance reports that will explain your expenditures, engagement, and conversion rates so you will always have access to up-to-date information about your campaigns.
Why Should I Choose Ontario SEO?
The Ontario SEO team is made up of highly specialized digital marketing experts who know exactly how to use Facebook’s video advertising to bring you the highest ROI possible.
Social media marketing is not a one-size-fits-all way of advertising and if it’s not done right it could easily damage your brand’s reputation and hurt your bottom line.
Do you really want to take that chance?
Probably not. You don’t want just anyone handling your Facebook video advertising. You want the confidence of knowing you’ve chosen someone who knows what to do and how to do it right the first time and that’s Ontario SEO. We know exactly how to read, monitor, and analyze the data we gather from our Facebook marketing efforts. We also know how to take that data and use it to improve your ads and lower your costs.
If you would like to take your business to the next level, please contact us for a free consultation. We’d love to show you just how easy and cost-effective implementing Facebook video advertising into your marketing campaign can be.