Make Smart, Data-Driven Decisions with Google Ads Conversion Tracking

What is Google Ads Conversion Tracking?

Google Ads conversion tracking allows you to monitor the actions your customers performed directly after clicking your ads. If correctly implemented, Google Ads conversion tracking will tell you if the leads generated through Google Ads lead to a conversion, such as a purchase, newsletter signup, phone call, contact form, app download, or even a store visit**.

With correctly implemented conversion tracking, you can directly calculate your returns on your Google Ads spend. Once your account is properly tracking conversions, your account can be optimized for actions that are profitable, not just for clicks or CTR. 
**Not available to all account holders 

What are the Benefits of Google Ads Conversion Tracking?

There are plenty of benefits that come with utilizing the Google Ads conversion tracking tool such as:

  • Allows you to directly calculate your return on ad spend 
  • Showing you which keywords, ad groups and/or campaigns are bringing you the most valuable customer activity. 
  • Provides you with the data necessary to make an educated decision about your ad spend. 
  • Provides a “Smart Bidding” option that is part of an automated bid strategy that uses machine learning to optimize for conversions. 
  • Allows you to understand the customer journey across devices (desktop, mobile, tablet)

How We Track Conversions

At Ontario SEO, we implement conversion tracking on every Google Ads campaign we work on. Whether you are interested in phone calls, form submissions, or e-commerce transactions; we have a conversion tracking solution that will ensure a profitable ROI on every campaign we manage:

  • Google Ads & Analytics Conversion Integration 
  • Google Ads Call Tracking 
  • Webforms and Forms 
  • Checkouts/Transactions 
  • 3rd Party Shopping Carts

Need Help with Your Conversion Tracking? We’ve Got You Covered.

At Ontario SEO, we believe in taking an integrated approach to Google Ads Campaign Management. That’s why we measure the success of our Google Ads accounts by conversions, not by clicks or CTR (click through rate). By choosing to work with us, you can feel good knowing that our talented team has the technical expertise and a proven track record of successful Google Ads conversion tracking. 

Ontario SEO is also a Google Agency Partner which means that we are certified by Google to manage Google Ads accounts. Our specialists are extremely proficient in Google Ads conversion tracking and can fix most conversion tracking issues. 

If you would like more information about Google Ads conversion tracking to help boost your ROI, please contact us today. We would love to help you take your Google Ads campaign to the next level.