How Well Are You Monitoring Your Social Media Efforts?
You Are Monitoring Your Social Media Efforts, Aren’t You?
If You’re Not, You Should Be!
The way you monitor your social media accounts, as well as the tools you use, can make the difference between success and failure of your social media campaigns, and your bottom line.
Compiling the right social data is only the first step in the analytics process. The way you interpret and act on that data is what determines whether your efforts will succeed or fail. And, if you’re not doing it right, you’re losing money. Guaranteed!
That’s why it’s so important that you know how to effectively monitor, collect, and analyze your social media data. Yes, we know, that takes an exorbitant amount of time. But, if you don’t have the time or the resources to do it yourself, you need to find an expert who can do it for you. It’s that important!
What is Social Media Analytics and Reporting?
Social media analytics is the process of gathering data from a variety of online sources such as blogs and social media websites. Then after all data has been compiled, analyzed for trends and other customer sentiments, it’s then used to support and drive all future marketing and advertising efforts, until the data changes again.
This process begins with selecting experts who know how to properly compile, analyze, and act on your data. Then use the right tools to get the job done quickly and effectively so it can be accurately acted on and reported to you in real-time.
Why Are Social Media Analytics So Important?
Monitoring and analyzing your social media is one of the most important things you will do when it comes to marketing. This is what tells you what’s working, what’s not, and why. If you don’t know that, how are you going to develop and maintain a successful marketing campaign?
Here are a few of the social media analytics that should be included as part of the analytical process.
- Audience demographics
- Size of your audience
- Content analysis
- Amount of traffic
- Where your traffic is coming from
- Reach and engagement of your audience
- Customer sentiment analysis (positive and negative)
- Competitor analysis and benchmarking
- Audience responsiveness
Why Choose Ontario SEO for my Social Media Analytics?
The Social Media Marketing team at Ontario SEO has highly-specialized data analytics experts who know how to read, monitor, gather, analyze, and act on your social media data in a way that will bring you the highest return on your investment.
We do this by using fact-based data from platforms such as Facebook Insights and Google Analytics, as well as state-of-the-art tools and API’s to pinpoint what’s working, what’s not, and why. This enables us to provide you with regular reporting, so you know how your social media is performing at all times.
Social media analytics and reporting aren’t a one-size-fits-all proposition. They are very company specific. And doing it wrong could do you more harm than good. That’s why it’s so important that you find a professional who will take the time to get to know you and your brand inside and out so they can help you take your business to the next level.
Please contact Ontario SEO today for a free consultation from a social media expert. We’d love to show you how we can help you increase your ROI by using professional social media analytics, tools, and services.