What I Do: Google Ads, Copy Writing, On-Page Optimization, Competitor Analysis
As a Digital Marketing Associate, Bianca Matos provides support for pay-per-click advertisements and on-page optimization through copywriting. She is constantly making sure that our clients have fresh and creative content that makes them stand out from their competitors.
Finding opportunities that allow Bianca to use her creativity has always been her goal. It led her to study radio broadcasting at Fanshawe College where she won the Creative Writer of the Year award. After working in the radio industry, she quickly discovered her passion for marketing. She returned to Fanshawe College where she recently graduated with an Honours Bachelor of Commerce degree in Digital Marketing. While at Fanshawe she competed in the Ontario College’s Marketing Competition and placed 4th in the General Marketing category. She was also a finalist in the Global Online Marketing Academic Challenge which saw students run Google Ad campaigns for non-profits through the Google Grants program.
Bianca has previously worked in the tech industry as an in-house marketer and enjoys the fast-paced workday that the marketing industry provides. She is looking forward to continuing her training and building her skillset at Ontario SEO.
Outside of the office, Bianca enjoys watching true crime documentaries, discovering new local restaurants, or researching the latest fashion and beauty trends.
Bianca's Latest Blog Posts
How Sessions are Different in GA4 vs. Universal Analytics
The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]
How to Get Featured on Google Discover
Since its launch in 2018, Google Discover has seen millions of people discover content from around the web that is based on your interests. Each person’s Google Discover feed is […]
Comparing Metrics in Universal Analytics to GA4
The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]
Is Google Analytics Illegal In Europe?
The answer is yes and no. You’ve probably seen it on the front page already with the headline ‘Google Analytics Illegal in Europe’ and the headline can be tricky to […]
Apple is Adding BIMI to Their Newest OS Updates
Apple has added brand indicators for message identification (BIMI) to its most recent round of OS updates. Both iOS 16 and macOS Ventura are going to feature BIMI, to the […]
Google’s ‘Helpful Content Update’ to Devalue ‘Search-Engine First’ Content and Promote Authentic/Expert Voices in Search
Update: On the 27th February, during a Q&A session at Pubcon, Gary Illyes from Google said that while recovering from the Google helpful content update is possible, you will not […]