As a Digital Marketing Associate, Bianca Matos provides support for pay-per-click advertisements and on-page optimization through copywriting. She is constantly making sure that our clients have fresh and creative content that makes them stand out from their competitors.
Finding opportunities that allow Bianca to use her creativity has always been her goal. It led her to study radio broadcasting at Fanshawe College where she won the Creative Writer of the Year award. After working in the radio industry, she quickly discovered her passion for marketing. She returned to Fanshawe College where she recently graduated with an Honours Bachelor of Commerce degree in Digital Marketing. While at Fanshawe she competed in the Ontario College’s Marketing Competition and placed 4th in the General Marketing category. She was also a finalist in the Global Online Marketing Academic Challenge which saw students run Google Ad campaigns for non-profits through the Google Grants program.
Bianca has previously worked in the tech industry as an in-house marketer and enjoys the fast-paced workday that the marketing industry provides. She is looking forward to continuing her training and building her skillset at Ontario SEO.
Outside of the office, Bianca enjoys watching true crime documentaries, discovering new local restaurants, or researching the latest fashion and beauty trends.
Bianca's Latest Blog Posts
Apple has added brand indicators for message identification (BIMI) to its most recent round of OS updates. Both iOS 16 and macOS Ventura are going to feature BIMI, to the […]
In August, Google announced an update to its algorithms. The name of this new version of Google’s algorithm is “helpful content update”. The update is said to distinguish the difference […]
The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones […]
The deadline for the end of Universal Analytics is creeping up. The last date that Google will process new hits on properties using Universal Analytics is July 1, 2023. If […]
Google Analytics 4 (GA4) is the latest improvement to Google’s analytics suite. This next-generation approach to analytics makes privacy-first tracking, machine learning, and integrating multiple channels a priority. The internet […]
Earlier this month, Google announced a new Google Ads format for advertising vehicles to consumers. The announcement launched automated vehicle ads that are available to all advertisers in the United […]