Emily Punnett

What I Do: On-Site Optimization, Conversion Rate Optimization, Organic Search Analysis, Competitor Analysis,


As the Organic Search Specialist for Ontario SEO, Emily is responsible for overseeing on-page optimization, ensuring that our clients’ websites will perform well on the search engine results page (SERP) and therefore generate more organic traffic and leads.

Having experience in both an agency and in-house digital marketing environment, Emily has a deep understanding of the importance of “big picture thinking” and how every page on a website needs to not only consider search engine crawlers but also potential customers and where they are in the purchase journey.

Emily has an educational background in both Marketing and English Literature. After earning her B.A. in English at Huron University, she enrolled in Fanshawe’s post-graduate Marketing Management program where she learned to apply her strong critical thinking and writing skills to a career in marketing. She attributes the beginning of her passion for the digital side of marketing to when she took Fanshawe’s Google AdWords & Google Analytics classes. Emily continues to enjoy utilizing the technical knowledge gained from those courses and melding it with her ability to write creative and compelling content.

Outside of work, you can find Emily reading, painting, bingeing a good tv show, and playing with her adorable kitty, Juju.

Emily 's Latest Blog Posts


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What Keywords Does My Site Rank For?

December 6, 2022

“What keywords does my site rank for?” is a question we digital marketers get asked all the time. Although it can take some time to pull this data, the good […]

Why is My Google Business Profile Suspended

Why Is My Google Business Profile Suspended?

November 17, 2022

If you’ve received the dreaded, “Google Business Profile Suspended” email or notification in your Google Business Profile dashboard, don’t panic. Depending on your situation, getting your profile reinstated may not […]

Jaws Movie Poster with a Digital Marketing Twist

Halloween Movie Quotes for Digital Marketers

October 27, 2022

Halloween Movie Quotes for Digital Marketers  It’s that time of year again! This year we’ve put our spooky minds together to rewrite some of our favourite Halloween movie taglines…with a […]

Writing Meta Titles & Descriptions in 2022

Writing Meta Titles & Descriptions in 2022

March 21, 2022

Meta titles and descriptions have gone through lots of changes over the years. Not only in terms of best practices but also in terms of their importance to SEO. Not […]

Person scrolling on Google Discover feed on mobile phone

Advertiser’s Guide to Google Discovery Ads

November 3, 2021

What are Google Discovery Campaigns? First released in 2019, Google Discovery ads are AI-driven, native display advertisements that appear in the Google Discover feed as well as other Google Network […]