What I Do: On-Site Optimization, Conversion Rate Optimization, Organic Search Analysis, Competitor Analysis,
As the PPC Specialist for Ontario SEO, Emily develops, designs, and optimizes our client PPC campaigns in Google Ads, Microsoft Ads, and YouTube. Whether managing small or large accounts, Emily ensures your campaigns are on-brand, on-budget, and on-track to meeting your KPIs.
Having experience in both an agency and in-house digital marketing environment, Emily has a deep understanding of the importance of “big picture thinking” and how it needs to be integrated into the planning, strategizing and development stages of every digital marketing campaign.
Emily has an educational background in both Marketing and English Literature. After earning her B.A. in English at Huron University, she enrolled in Fanshawe’s post-graduate Marketing Management program where she learned to apply her strong critical thinking and writing skills to a career in marketing. She attributes her passion for the digital side of marketing beginning when she took Fanshawe’s Google AdWords & Google Analytics classes during her time there. Emily continues to enjoy utilizing the technical knowledge gained from those courses and melding it with her ability to write creative and compelling ad copy.
Outside of work, you can find Emily reading, painting, bingeing a good tv show, and playing with her adorable kitty, Juju.