What I Do: On-Site Optimization, Conversion Rate Optimization, Organic Search Analysis, Competitor Analysis,
As the Organic Search Specialist for Ontario SEO, Emily is responsible for overseeing on-page optimization, ensuring that our clients’ websites will perform well on the search engine results page (SERP) and therefore generate more organic traffic and leads.
Having experience in both an agency and in-house digital marketing environment, Emily has a deep understanding of the importance of “big picture thinking” and how every page on a website needs to not only consider search engine crawlers but also potential customers and where they are in the purchase journey.
Emily has an educational background in both Marketing and English Literature. After earning her B.A. in English at Huron University, she enrolled in Fanshawe’s post-graduate Marketing Management program where she learned to apply her strong critical thinking and writing skills to a career in marketing. She attributes the beginning of her passion for the digital side of marketing to when she took Fanshawe’s Google AdWords & Google Analytics classes. Emily continues to enjoy utilizing the technical knowledge gained from those courses and melding it with her ability to write creative and compelling content.
Outside of work, you can find Emily reading, painting, bingeing a good tv show, and playing with her adorable kitty, Juju.
Emily 's Latest Blog Posts
The Importance of Video Advertising in the Travel & Tourism Industry
Video advertising has become an undeniable powerhouse in the realm of digital marketing, with the US investing a staggering $55.34 billion in 2021, a figure anticipated to soar to $78.5 […]
Post-Migration GA4 Challenges and How to Address Them
In this blog, we share our thoughts on GA4, the challenges we’ve encountered with it, and how we’re addressing those challenges. Learn more. […]
How to Bid Against Online Travel Agencies
Fact: online travel agencies dominate the travel industry and businesses need them to remain competitive. That being said, however, travel and tourism businesses still need to strike a fine balance […]
The Importance of Repeat Customers in the Travel & Tourism Industry
It costs more money to acquire a new customer than it does to retain an existing one. This is true across all industries, including travel and tourism. In fact, studies […]
The Importance of Destination Marketing
As a digital marketing agency that has worked with countless businesses in the travel and tourism industry, we have come to understand the important role that destination marketing plays in […]
The Advantages and Disadvantages of Online Travel Agencies
If you’re a business in the travel and tourism sector you’ve probably considered partnering with online travel agencies in an effort to boost your revenue. In this blog, we’ll explore […]