What I Do: PPC Strategy, Google Ads, Remarketing Ads
As a PPC Associate at Ontario SEO, Jason is responsible for the set-up, design, and optimization of paid media campaigns to help meet our clients’ goals. Being new to marketing, but not new to the corporate world, he brings a unique perspective in his approach to your paid search strategy.
Jason Graduated from Fanshawe College with a Diploma in Business Accounting. He spent roughly a decade in personal and corporate finance, before discovering his interest in Marketing. He recently graduated as a Certified Digital Marketing Professional from The Digital Marketing Institute, recognized by the American Marketing Association.
When Jason isn’t optimizing PPC campaigns, he can likely be found in a rehearsal hall of some description. A passionate member of London’s local amateur theatre community, he loves to spend his free time producing, directing, or performing in local theatre productions.
Jason's Latest Blog Posts
Google will Automatically Switch Some Advertisers Attribution Models in August
Last month Google sent an email, informing advertisers that their ad accounts would be switched to data-driven attribution. The email gave advertisers until late August to cancel the auto-switch, as […]
“Surreptitious Data Practices” Has TikTok in the FCC’s Crosshairs
U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request follows a recent BuzzFeed News report that U.S. data had been […]
What is Ad Strength for Responsive Search Ads?
When it comes to responsive search ads on Google Ads, there’s a score Google gives each individual ad based on the assets and copy in the ad. The score is […]