What I Do: On-Site Optimization, Google My Business Optimization, Technical SEO, Organic Search Analysis, Competitor Analysis
Jess Pieprzak (Peep-zack) joined the team as an SEO Associate. She is one of the go-to’s for driving organic traffic by completing detailed analysis, keyword and competitor research and sitewide optimization.
Jess has an educational background in digital marketing, earning her Honours Bachelor of Commerce in Digital Marketing at Fanshawe College. From there, she’s worked as both an in-house and agency marketer, developing skills in content marketing, email marketing and SEO. She prides herself on being a lifetime-learner, always reading up on the latest trends in the digital world.
Jess lives for the days when she can flex both her left and right brain, being both analytical and creative. She thrives in an environment where she can be part of a team that is passionate, hardworking, and shares her sense of humor.
When not at the office, you can find Jess binge-watching the latest Netflix special, singing show tunes, or baking.
Jess's Latest Blog Posts
The Benefits of Social Media Monitoring & Listening
When your social media highlights your business’ strengths, it is worth its weight in gold. Although many businesses now know the importance of having a social media presence, many do […]
Meta announces paid verification program now available in the U.S.
Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched […]
How SEO Killed the Cold Call
Gone are the days of salespeople calling your home phone trying to sell their latest product. Though this still happens (thanks, telemarketers), it’s not nearly as effective as it was […]
December Saw the Roll-out of Google Helpful Content’s Latest Update
The December update marks the first major update to Google’s Helpful Content algorithm, which launched in August of last year. To refresh your memory, Google’s helpful content system rewards content […]
Meta’s Ad Practices Deemed Illegal by EU
The EU has tagged the parent company of Facebook, Instagram, and WhatsApp with a fine equal to $414 Million USD. Because Meta’s operations are based in Dublin the fine was […]
Microsoft to Phase in a New Version of Bingbot
After years of testing Microsoft will be phasing out it’s flagship crawling service. Replacing it with a fresh new version. Starting this month, the new Bingbot will be responsible for […]