What I Do: On-Site Optimization, Google My Business Optimization, Technical SEO, Organic Search Analysis, Competitor Analysis
Jess Pieprzak (Peep-zack) joined the team as an SEO Associate. She is one of the go-to’s for driving organic traffic by completing detailed analysis, keyword and competitor research and sitewide optimization.
Jess has an educational background in digital marketing, earning her Honours Bachelor of Commerce in Digital Marketing at Fanshawe College. From there, she’s worked as both an in-house and agency marketer, developing skills in content marketing, email marketing and SEO. She prides herself on being a lifetime-learner, always reading up on the latest trends in the digital world.
Jess lives for the days when she can flex both her left and right brain, being both analytical and creative. She thrives in an environment where she can be part of a team that is passionate, hardworking, and shares her sense of humor.
When not at the office, you can find Jess binge-watching the latest Netflix special, singing show tunes, or baking.
Jess's Latest Blog Posts
After years of testing Microsoft will be phasing out it’s flagship crawling service. Replacing it with a fresh new version. Starting this month, the new Bingbot will be responsible for […]
Google’s Search On 22 event took place at the end of last month, where they announced a number of new features coming to Google’s Search, News, and Shopping platforms. This […]
The American Innovation and Choice Online Act (AICOA) is looking to prohibit major tech platforms from what is believed to “amount to unfairly ranking their services above those of rivals” […]
You’ve worked hard to develop a content strategy for your blog that houses unique and thoughtful content, but it is common to question whether or not your blog strategy is […]
The battle against spam continues to increase every year. Google is continuously looking for ways to combat spam as it tries to keep its search results useful for customers with […]
How these changes may affect you: Last month when SEO professionals noticed that Google was rewriting the page titles in search engine results page (SERP), there was a bit of a hullabaloo. When Google makes a […]