What I Do: On-Site Optimization, Google My Business Optimization, Technical SEO, Organic Search Analysis, Competitor Analysis
Jess Pieprzak (Peep-zack) joined the team as an SEO Associate. She is one of the go-to’s for driving organic traffic by completing detailed analysis, keyword and competitor research and sitewide optimization.
Jess has an educational background in digital marketing, earning her Honours Bachelor of Commerce in Digital Marketing at Fanshawe College. From there, she’s worked as both an in-house and agency marketer, developing skills in content marketing, email marketing and SEO. She prides herself on being a lifetime-learner, always reading up on the latest trends in the digital world.
Jess lives for the days when she can flex both her left and right brain, being both analytical and creative. She thrives in an environment where she can be part of a team that is passionate, hardworking, and shares her sense of humor.
When not at the office, you can find Jess binge-watching the latest Netflix special, singing show tunes, or baking.
Jess's Latest Blog Posts
In this blog, we go over the key takeaways of Google’s announcement about FAQ and How-To Rich results and what this means for marketers. […]
When your social media highlights your business’ strengths, it is worth its weight in gold. Although many businesses now know the importance of having a social media presence, many do […]
Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched […]
Gone are the days of salespeople calling your home phone trying to sell their latest product. Though this still happens (thanks, telemarketers), it’s not nearly as effective as it was […]
In today’s digital age, the success of travel and tourism operators is intrinsically tied to their online reputation. In this blog, we’ll go over what online reputation management is, why […]
The December update marks the first major update to Google’s Helpful Content algorithm, which launched in August of last year. To refresh your memory, Google’s helpful content system rewards content […]