What I Do: Google Ads, Facebook Ads, Microsoft Advertising, Remarketing Ads, YouTube Ads
Troy joins the Ontario SEO team as a Paid Search Associate. As part of our in-house Paid Search team, he provides support by performing industry research, performance analysis and maintenance of client paid marketing campaigns, including search/ display campaigns on Google Ads. Troy is well-versed in the latest digital marketing strategies and best practices to ensure client campaigns are performing to the best of their abilities and delivering real results to Ontario SEO clients.
Troy’s initial interest in digital marketing began a few years ago when he joined his cousin for Take Your Kids To Work Day. Troy was somewhat curious at the prospect of working in modern marketing, and his visit to his cousin’s place of work further piqued his interest and led him to pursue formal studies in digital marketing at Fanshawe College.
Originally from Aylmer, Troy is the youngest of four siblings. He is exceptionally social and is extremely close with his large family (75 cousins!). He is an active member of the Ontario SEO team, is an avid athlete and is a part of a number of recreational leagues, including soccer, hockey and even broomball.
Troy's Latest Blog Posts
Is Google Search Partners Worth It?
The Google Search Partner network provides advertisers with the opportunity to advertise on additional web properties that Google owns or partners with. […]
Manual Vs Automated Bidding Strategies on Google Ads
Which One is Better and Why? Automated bidding is nothing new in the pay-per-click advertising world and the debate for manual vs automated bidding has been right there with It. […]