Technical SEO

Improve your website’s visibility with Technical SEO.

Your website is no good to anyone if it can’t be found. We make sure search engines and people can find and understand your website.

A website that is more accessible to the search engines is ultimately more visible to your customers. In short, Technical SEO allows your website to be better understood by search engines.

Our projects all start with building a solid foundation of technical SEO, so that search engines can more efficiently crawl, index, and display your website in the search results.

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This isn’t the Field of Dreams – you have to build it right, or they won’t come.

If you’re here, you probably have a problem that your marketing team or web developer can’t seem to solve. This is our wheelhouse. We specialize in diagnosing search engine indexing and ranking issues, then implementing technical SEO strategies that improve your visibility in the search results.

We start with a Technical SEO site audit

Our technical SEO begins with an in-depth audit of your website. Our team is experienced with a diverse set of website platforms and has a thorough understanding of technical SEO tactics to improve the accessibility of your site to the search engine crawlers. 

At the outset, we diagnose any technical issues that could be negatively affecting your website performance. As we work through our comprehensive technical SEO audit, we evaluate each aspect of your site and make recommendations for improvement. Then we prioritize the information, so you know where to focus your efforts.  

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Then we fix the issues and (re)build a solid foundation of technical SEO.

Once you get the results of your technical audit, the real work begins. Turn over your results to your website developer to fix your issues, or better yet, hire us to turn technical SEO issues into marketing solutions that improve your website visibility and ultimately drive more leads. 

Good technical SEO takes experience and depth of knowledge – we have both. 

Components of our technical SEO strategies may include:

Site Architecture

Your website is annoying to navigate and there are pages that no one (including Google) can find.

The way people navigate through your website is important. How pages are connected through navigation & internal linking affects the way that search engines crawl & index your website. Send the bots a clear message with thoughtfully & efficiently sculpted website structure and internal linking.

Website Migration

Your website is hard (or expensive) to update and your CMS is difficult to use and not SEO-friendly.

Our in-house development team is skilled in website migrations to WordPress, Drupal, and PHP. They know everything needed to do to move your website from one platform to the another including user-friendly CMS’ to give you more control over your own website.

Website Redesign

You could have the world’s prettiest website, but no one can seem to find it or use it.

Our development team can redesign your website with a stronger SEO foundation that will enhance user-experience and increase accessibility for search engine crawlers.

Page Speed Optimization

Your website is so slow to load, even you lose patience.

A slow loading website won’t rank well in the search engines and people don’t like it much either. Our developers and technical SEO experts will dig deep to identify the processes that might be causing delays & fix them.

Secure Websites (HTTPS)

Warning, your connection is not private.

HTTPS websites tend to offer a better user experience and are often ranked better in the search results. We can migrate your website from HTTP to HTTPS to ensure a more secure experience for your users and signal a secure website to the search engines.

Troubleshooting Crawl & Indexing Issues.

Your webpages are not appearing in the search results.

A crawl error occurs when a search engine bot hits a roadblock and cannot access a page or the information contained in it. The page is not indexed and fails to properly display in the search results. We make sure this doesn’t happen.

Structured Data Markup

Your competitors have all the answer (boxes).

Structured data markup is essential to claim the featured snippets that dominate the SERP. Our SEO specialists implement schema markup that helps search engines identify the purpose of the page & understand the content so it is index accurately. Content is more also more likely to display at the top of the page for a related query.

Duplicate content reduction

The wrong page is ranking in the search results.

Why repeat yourself, or worse repeat others. Our content specialist work with our SEO team to reduce the duplicate content appearing on your site through content rewrites and the consolidation of pages. This practice combats against keyword cannibalization and ensures the correct page appears in the search results for a given query.

Internal Linking

Your website ranks for strange, unrelated terms, or doesn’t rank at all.

We implement an internal linking strategy that enhances the hierarchical structure of your website while simultaneously signaling to Google the most important keywords on your webpages. Strategically using both the link volume and hierarchy of internal link anchor text to signal to the search engines to shape the message the web crawlers receive.

XML sitemaps

Google is not finding your webpages.

An XML sitemap is essential to signal to search engines what content you want indexed and ranked in the search results. Our SEO specialists advise on what pages should be indexed to signal to the bot where on the site to navigate to next. We create and submit these sitemaps to Google Search Console for verification, then we follow up with monitoring and troubleshooting.

Accelerated Mobile Pages

Parts of your site are slow, and a rebuild is not an option

Accelerated Mobile Pages (AMP) allows you to improve site speed for mobile users, which can result in better ranking in the search results. Our SEO and development teams work together to create optimized AMP for your site as well as troubleshoot issues on your existing pages.

Core Web Vitals

Don’t lose customers to poor user experience

Core Web Vitals are a subset of Web Vitals or metrics that measure elements of a user’s experience on a web page. The main aspects of Core Web Vitals measure loading speed (LCP), interactivity/responsiveness (FID), and visual stability (CLS).


You have 0 organic traffic – none.

This file that lives in the root directory of your website signals directions to search engine bots about what pages should be indexed and crawled. Checking and optimizing your robots.txt file is essential for technical SEO. An issue in your robots.txt can negatively impact your rankings and organic visibility.

Technical SEO is a rapidly changing, labour-intensive approach to website optimization that can have significant payoffs. Our highly specialized team of industry experts know how to perform even the most difficult aspects of technical SEO in a way that will bring you the highest possible return on your investment.

If technical SEO is not done right, it will ultimately cost you money and your search engine rankings. Contact us today and we can get started with a technical SEO audit to improve your website accessibility.  

Algorithm updates, JSON, JavaScript and robots.txt… we keep up with this stuff, so you don’t have to.

Frequently Asked Questions about Technical SEO

Technical SEO is important because it ensures that search engines can crawl and index website content effectively. Technical SEO can also be used to diagnose and improve issues with website visibility in the search results. 

A technical SEO audit is an evaluation of website on a wide range of factors including site architecture, site speed, internal linking, security protocols, crawl and indexing errors and backlinks. A technical SEO audit usually takes between 4 and 10 hours depending on the size of the website. 

Crawling is when the search engines send a bot (or spider) to “read” webpages.  Crawling is the first step in getting a page to appear in the search results.  Pages are crawled for a number of reasons including:

  • A link points to the page 
  • An XML sitemap is submitted to the search engine. 
  • There has been a spike in traffic to the page.

Once a page is crawled by a search engine, it may be “indexed”.  Search engines process and store the information found on the page in a huge database of all the content that has been identified as relevant or important. A page must be indexed to appear in the search engine results.  

A search engine web crawler (bot or spider) visits website, downloads the robots.txt file and extracts the links to find all the webpages linked to that domain. Search engine crawlers use rules and algorithms to determine which pages should be listed in the search engine results, and how often the webpages should be re-crawled.  

There is not one most important component for technical SEO. A good technical SEO strategy will prioritize the largest issues including:

  • Improving indexing and crawl efficiency 
  • Implementing mobile-friendly website design 
  • Ensuring fast website speed 
  • Eliminating website errors and broken links 
  • Using proper redirects 
  • Responding to security issues 

Technical SEO success is often measured by improvements in the following metrics: 

  • Organic visits 
  • Active pages ratio 
  • Crawled pages ratio 
  • Near duplicate content ratio 
  • Site speed

Technical SEO Blog

Google has updated the PageSpeed Insights Tool

Google has updated the PageSpeed Insights Tool

November 29, 2021

In the middle of November, Google announced a new PageSpeed Insights upgrade. According to Google, the PageSpeed Insights upgrade makes the tool more intuitive and ‘real world’ when measuring performance. […]

Use the custom 404 page

Create a Custom 404

April 12, 2021

Use the 404  TLDR: Create a custom 404  We have spent so much time fearing the 404 page that we’ve neglected what a great opportunity this can present. A well optimized website certainly […]