What is FLEDGE? FLEDGE (first locally-executed decision over groups experiment) is an approach by Google to provide a privacy-compliant way of delivering behaviourally targeted digital advertising (without the use of […]
The purpose of blogs on your website is to expand your website’s visibility for top of funnel queries relating to your business. Blogs are an effective way to capture potential […]
In August, Google announced an update to its algorithms. The name of this new version of Google’s algorithm is “helpful content update”. The update is said to distinguish the difference […]
Last month Google sent an email, informing advertisers that their ad accounts would be switched to data-driven attribution. The email gave advertisers until late August to cancel the auto-switch, as […]
Tough Data Gathering Standards Could Help? The American Data Privacy and Protection Act’s (ADDPA) new bill would provide a privacy standard that would override any current state legislation. Though the […]
Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the […]
Samik Chatterjee of JP Morgan believes Apple could generate up to $6 billion in revenue from mobile advertising in 2025. The mobile advertising market itself is expected to break the […]
The American Innovation and Choice Online Act (AICOA) is looking to prohibit major tech platforms from what is believed to “amount to unfairly ranking their services above those of rivals” […]
The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones […]