Are you a business looking to verify a Google Search Console property? In this blog, we go over what Google Search Console is, its benefits, as well as the steps […]
Digital Marketing Blog
How Sessions are Different in GA4 vs. Universal Analytics
The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]
Google Adds an ‘E’ to its E-E-A-T Quality Guidelines
For a second time in the last six months, Google has updated its search quality rating guidelines. What was once known as E-A-T is now E-E-A-T, adding “experience” to the […]
Digital Marketing Trends We’re Watching in 2023
While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous […]
Microsoft to Phase in a New Version of Bingbot
After years of testing Microsoft will be phasing out it’s flagship crawling service. Replacing it with a fresh new version. Starting this month, the new Bingbot will be responsible for […]
Increased Cost Per Lead and Other Key Trends from 2022
LocaliQ has released their annual report for the year 2022. The data comes from 79,000 client search ad campaigns. The headline of this report is the widespread increase in cost […]
Controlling your Brand Message with Google Responsive Search Ads (RSAs)
As we near the end of the Expanded Text Ads (ETA) era and turn all our Google paid search efforts towards the flagship responsive search ads (RSAs), we have to […]
How to Get Featured on Google Discover
Since its launch in 2018, Google Discover has seen millions of people discover content from around the web that is based on your interests. Each person’s Google Discover feed is […]
How to Adapt Your Organic Instagram Content Strategy for Reels
Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term […]