Video advertising has become an undeniable powerhouse in the realm of digital marketing, with the US investing a staggering $55.34 billion in 2021, a figure anticipated to soar to $78.5 […]
Digital Marketing Blog
Marketing Compliance in a Nutshell
Marketing compliance refers to the adherence of businesses and marketers to relevant laws, regulations, and ethical standards while conducting their marketing campaigns and activities. It encompasses a wide range of […]
Post-Migration GA4 Challenges and How to Address Them
In this blog, we share our thoughts on GA4, the challenges we’ve encountered with it, and how we’re addressing those challenges. Learn more. […]
Bill C-18 and The Future of Online News in Canada
Imagine a world where breaking news updates and trending stories no longer fill your online feed – a reality that has unfolded right here in Canada. The absence of news […]
How to Bid Against Online Travel Agencies
Fact: online travel agencies dominate the travel industry and businesses need them to remain competitive. That being said, however, travel and tourism businesses still need to strike a fine balance […]
The Importance of Repeat Customers in the Travel & Tourism Industry
It costs more money to acquire a new customer than it does to retain an existing one. This is true across all industries, including travel and tourism. In fact, studies […]
The Importance of Destination Marketing
As a digital marketing agency that has worked with countless businesses in the travel and tourism industry, we have come to understand the important role that destination marketing plays in […]
Leveraging Google Trends to Your Benefit
What is Google Trends? Google Trends is primarily intended for tracking and analyzing the popularity of search queries and topics over time. It’s a valuable resource for marketers, researchers, journalists, […]
Universal Analytics Has Officially Stopped Collecting Data
Google Analytics has long been a trusted tool for tracking and analyzing user behaviour on websites. However, significant changes have occurred in recent years, leading the introduction of Google Analytics […]