In 2023 the transition from Universal Analytics to Google Analytics 4 (GA4) brought many reporting and measurement challenges for businesses. For most businesses, leveraging detailed analytics data is crucial to […]
In response to the European Union’s Digital Markets Act (DMA), Google has announced a series of forthcoming changes that are aimed at ensuring compliance with the regulatory framework. These changes […]
Many business-to-business (B2B) firms are under the false belief that social media is just for business-to-consumer (B2C) companies. In recent years, social media has transcended from a consumer engagement platform […]
Google is updating its perspectives filter, which will now be known as ‘Forums’. The name change is expected to make it more straightforward for users to search for results from […]
Google has rolled out testing of it’s Search Generative Experience (SGE) to all users in the US. If you are in the US and searching on Google, you might come […]
In a world where everything has gone digital, local businesses are no exception. They need to be found and found often online in order to survive their competition. One of […]
As digital landscapes continue to evolve, social media platforms are rolling out new advertisement features, tools, and strategies to help businesses connect with their audiences more effectively. Let’s discover the […]
Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to […]
Google has announced the renaming of its generative AI-powered conversational tool, Bard, to Gemini. The objective of this change is to provide clear branding and a more streamlined user experience. […]
