Video advertising has become an undeniable powerhouse in the realm of digital marketing, with the US investing a staggering $55.34 billion in 2021, a figure anticipated to soar to $78.5 […]
Marketing compliance refers to the adherence of businesses and marketers to relevant laws, regulations, and ethical standards while conducting their marketing campaigns and activities. It encompasses a wide range of […]
In this blog, we share our thoughts on GA4, the challenges we’ve encountered with it, and how we’re addressing those challenges. Learn more. […]
Imagine a world where breaking news updates and trending stories no longer fill your online feed – a reality that has unfolded right here in Canada. The absence of news […]
Fact: online travel agencies dominate the travel industry and businesses need them to remain competitive. That being said, however, travel and tourism businesses still need to strike a fine balance […]
It costs more money to acquire a new customer than it does to retain an existing one. This is true across all industries, including travel and tourism. In fact, studies […]
As a digital marketing agency that has worked with countless businesses in the travel and tourism industry, we have come to understand the important role that destination marketing plays in […]
What is Google Trends? Google Trends is primarily intended for tracking and analyzing the popularity of search queries and topics over time. It’s a valuable resource for marketers, researchers, journalists, […]
Google Analytics has long been a trusted tool for tracking and analyzing user behaviour on websites. However, significant changes have occurred in recent years, leading the introduction of Google Analytics […]