Digital Marketing Blog

Save your Universal Analytics before July 1, 2024

Why You Need to Save Your Universal Analytics Data Now

May 9, 2024

In 2023 the transition from Universal Analytics to Google Analytics 4 (GA4) brought many reporting and measurement challenges for businesses. For most businesses, leveraging detailed analytics data is crucial to […]

Google Announces Major Changes to Comply With the DMA

Google Announces Major Changes to Comply With the DMA

April 17, 2024

In response to the European Union’s Digital Markets Act (DMA), Google has announced a series of forthcoming changes that are aimed at ensuring compliance with the regulatory framework. These changes […]

Why B2B Businesses Need Social Media Marketing – Ontario SEO

Why Your B2B Business Needs Social Media Marketing

April 15, 2024

Many business-to-business (B2B) firms are under the false belief that social media is just for business-to-consumer (B2C) companies. In recent years, social media has transcended from a consumer engagement platform […]

Google Tests SGE AI Overviews in the U.S

Google Tests SGE AI Overviews in the U.S

April 4, 2024

Google has rolled out testing of it’s Search Generative Experience (SGE) to all users in the US. If you are in the US and searching on Google, you might come […]

Social Media Ad Updates for Spring

Social Media Advertising Updates – Spring 2024

March 7, 2024

As digital landscapes continue to evolve, social media platforms are rolling out new advertisement features, tools, and strategies to help businesses connect with their audiences more effectively. Let’s discover the […]

Gemma, Google's new open-source AI model  

Gemma: Google’s New Open-Source AI Model

March 5, 2024

Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to […]

Google Renames Bard to Gemini

Google Renames Bard to Gemini

February 23, 2024

Google has announced the renaming of its generative AI-powered conversational tool, Bard, to Gemini. The objective of this change is to provide clear branding and a more streamlined user experience. […]