Digital Marketing Blog

The deadline for the end of Universal Analytics is creeping up. The last date that Google will process new hits on properties using Universal Analytics is July 1, 2023. If […]

Google Analytics 4 (GA4) is the latest improvement to Google’s analytics suite. This next-generation approach to analytics makes privacy-first tracking, machine learning, and integrating multiple channels a priority.  The internet […]

Google held their annual marketing event last week. As always, it was a day full of excitement about what things are coming down the Google pipeline. To spare our audience […]

New legislation continues to be created by governments looking to regulate the world’s tech giants. The European Union is one of the governing bodies looking to take on the challenge […]

Instagram is improving its ranking algorithm to highlight more original content generated by creators. The announcement came from the head of Instagram, Adam Mosseri. Many creators and businesses face large […]

You’ve worked hard to develop a content strategy for your blog that houses unique and thoughtful content, but it is common to question whether or not your blog strategy is […]

The battle against spam continues to increase every year. Google is continuously looking for ways to combat spam as it tries to keep its search results useful for customers with […]

In late April we had the opportunity to participate in one of the most anticipated SEO conferences for digital marketing professionals, BrightonSEO. Thanks to the pandemic, our entire team was […]

Compared to more popular platforms like Google Ads and Facebook Ads, LinkedIn has always been a bit behind the times with a clunky interface and fewer advertising options.  Over the […]