Digital Advertising Services


Great Campaigns that
Get Real Results

The online landscape is complex, it takes more than a single ad to influence a buying decision. We take a full-funnel approach to digital advertising, analyzing the strengths and weaknesses of your marketing funnel to ensure that every touchpoint is optimized for maximum impact.

Your campaigns are only as good as the people who run them.

Our strategic approach integrates high-performance targeting, creative and landing pages with your CRM, promotional calendar, and other marketing channels to deliver dependable results.

We continually test, optimize, and expand your campaigns so you can trust that we will deliver new insights and improvements to drive even greater success over time.

Our Approach

When your customer is looking for solutions, do they think of your brand first, or do they even know it exists? You have a story to tell, and digital advertising will help you get it in front of the right audience.

Our recommendations:

Facebook ads
YouTube ads
Google display ads

Sometimes the best way to sell is by not selling at all. Inspire, inform and engage your audience with relevant and valuable content, and watch the revenue start flowing.

Our recommendations:

Facebook ads
LinkedIn ads
Google discovery ads

Before your customer opens their wallet, they need to trust you.  Build a receptive audience with ads that address pain points, answer common questions and showcase your solutions.

Our recommendations:

Google search ads
Google discovery ads
Facebook ads
LinkedIn ads

At the end of the day, advertising only makes sense when it translates into real revenue. Control the flow of leads and sales by turning in-market audiences into buyers at scale.

Our recommendations:

Google search ads
Google shopping ads
Facebook lead generation ads
LinkedIn lead generation ads

Success Stories

Our results speak for themselves. By building and optimizing hundreds of successful ad campaigns, we’ve developed wide-ranging industry expertise in Professional Services, Hospitality, Retail, Finance, Non-Profits and more.

$7.8M

annual revenue from
digital advertising

One of our many long-standing clients is a luxury chain of Canadian hotels, who initially came to us for help resolving another agency’s mistakes.

Over more than eight years, we’ve built a strong partnership and a multichannel strategy to scale their leisure, meetings and weddings business. With a focus on year-on-year growth, our strategy is always evolving to take advantage of new opportunities and address changes in the market and competition.

Today, our full-funnel approach delivers $5.3M estimated annual revenue from Google Ads and $2.5M estimated annual revenue from Facebook and Instagram Ads, with average ROAS between 10–21x.

248%

INCREASE in leads

In 2020, we started working with a fast-growing window and door company that wanted to generate more leads as they expanded into new markets.

Throughout 2020 and 2021, we helped them navigate supply chain issues and local health regulations while optimizing their Google Ads to take advantage of the growing demand for home renovations.

Under our management, their Google Ads went from generating less than 100 leads per month in 2019 to over 300 leads per month by Q2 2021.

$44

revenue from
every dollar spent

An online supplement retailer sought our help after spending over $100,000 on unprofitable advertising. Battling with small product margins, their Google Ads were helping with sales volume, but they were still losing money.

In 2021, we launched new Search and Shopping campaigns to capture high-quality traffic searching for the products they offer, quickly bringing them from a negative ROAS to 19x in Q4.

By Q1 2023, through continuous testing, monitoring and optimization we grew their ROAS for non-branded searches by more than 10x and their ads were returning $44 for every $1 spent ($16 for non-branded searches).

150+

satisfied digital
advertising clients

$2M+

ANNUAL AD SPEND
UNDER MANAGEMENT

7.3%

average search ads
conversion rate

“The Ontario SEO team are truly a wonderful team of people to work with. They are always available to answer questions and to run ideas by. They are quick to provide answers and solutions as well as ideas on how to better promote our business. They have played an integral role in helping our business flourish over the years.”

– Laura D

Our Digital Advertising Services

We treat your advertising as an investment, not just an expense. When you work with us, you’ll be confident knowing that your campaigns are on budget, your ads are on brand, and your accounts are on-track to meeting your goals.

Google Ads


Reach potential customers at the exact moment they are searching for products or services like yours. With Google Ads, you can target specific keywords, locations, and audiences to drive relevant traffic to your website and generate leads.

Microsoft Ads


Extend your reach with similar targeting options to Google Ads and lower competition. Microsoft Ads can be particularly effective for B2B advertising, as it offers targeting options for LinkedIn audiences.

YouTube Ads


With over 2 billion monthly active users, YouTube Ads provide an opportunity to reach a massive audience through video and other ad formats. Target specific demographics, interests, and placements to drive results.

Facebook Ads


Reach your ideal audience on the world’s largest social media platform. Choose from a variety of ad formats to drive awareness, consideration, and conversions, and take advantage of Facebook’s powerful retargeting capabilities to reach users who have already interacted with your brand.

LinkedIn Ads


Target a professional audience based on job title, industry, company size, and other criteria. With LinkedIn Ads, you can reach decision-makers and high-value B2B audiences with a range of ad formats to drive lead generation, website visits, and brand awareness.

X Ads


While other ad platforms infer users’ interests, X (formerly Twitter) advertising offers the unique opportunity to reach an audience based on the topics, keywords and hashtags they actually use. We leverage these opportunities to drive real advertising results.

We take care of your digital marketing strategy, so you can focus on what you do best.

Let’s have a conversation.

Digital Advertising Blog

Navigating Political Advertising in 2024 - Ontario SEO

Navigating Political Advertising in 2024

October 23, 2023

As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major […]

Must-Know Digital Advertising Updates - Ontario SEO

Must-Know Digital Advertising Updates for Fall 2023

October 19, 2023

Digital advertising platforms are constantly making updates in response to changes in user behaviour and legislation. Google Ads, Meta, and X (Twitter) are no exception. In this blog, we break […]

Uncovering Ad Revenue Trends from Q3 2023 - Ontario SEO

Another Quarter of Increased Advertising Revenue

October 12, 2023

Google, Microsoft, LinkedIn, and Meta have all reported increases in advertising revenue, suggesting that ad spend will continue to grow as we enter the holiday season in Q4. Overall, this […]

FAQs

Whether or not you need an agency to manage your ads depends on your needs, resources and goals. Here are a few reasons why you might consider working with an agency like Ontario SEO:

  1. Expertise: Agencies specialize in managing ads and have extensive experience and knowledge in the field. We understand the nuances of different ad platforms, and can help you develop effective ad strategies to reach your target audience and achieve your goals.
  2. Time and resources: Managing ads can be a time-consuming task that requires a lot of attention and resources. By working with an agency like Ontario SEO, you can free up your time and focus on other areas of your business while we handle your ad campaigns.
  3. Access to advanced tools and technology: Agencies have access to advanced tools and technology that can help optimize your ad campaigns and improve their performance. Our suite of digital marketing tools enables us to conduct research and analysis efficiently, and automate repetitive or time-consuming tasks to achieve your goals faster.
  4. Accountability: Working with an agency can provide accountability and transparency in your ad campaigns. Agencies are accountable to their clients and can provide regular reports and insights into the performance of your ads.

The cost of ads management can vary widely depending on several factors, including the platform(s) you’re using and the scope and complexity of your ad campaigns. Some agencies charge a percentage of your ad spend, typically ranging from 10% to 20% of your ad budget. In contrast, our monthly retainer model is customized to your business and reflects the resources required to execute your unique strategy.

It’s important to keep in mind that while cost is an important factor to consider, it shouldn’t be the only factor when choosing who to manage your ads. It’s essential to work with a partner who has the expertise, experience, and services that align with your specific needs and goals.

A good budget for digital advertising varies depending on factors such as the platform, audience, and your goals; however, it’s recommended to start with a minimum budget of at least $10-$50 per day for each ad campaign. When deciding on a digital advertising budget, and it’s best to consult with a digital advertising professional for guidance. When you work with us, our specialists will provide you with a recommended media budget for your digital advertising strategy.