We know digital marketing and we want to share our insights with you. Below is a curated list of SEO, PPC, and social media marketing resources for you to improve your digital marketing prowess.

SEO Resources

SEO Basics

SEO 101 Glossary


A glossary of SEO & digital marketing terms that can help you better understand your online marketing team.

The Anatomy of the SERP


A breakdown of Google’s Search Engine Results Page (SERP).

What are Featured Snippets?


Learn all about Google’s featured snippets and the various types.

What is White Hat SEO?


Are you playing by the rules? Learn all about white hat SEO.

What is Black Hat SEO?


Have you gone to the dark side? Learn all about black hat SEO.

The 7 Deadly Sins of SEO


These seven deadly sins could be the death of your first page rankings.

Technical SEO Issues


A list of the most common technical SEO issues that should be monitored for and fixed whenever they appear. 

SEO How-Tos

How to Read Your Report


Are you an Ontario SEO client? Here is a guide to reading your monthly report.

How to Verify & Claim Your Google Business Profile


Take control of your digital business card by following this guide to claim & verify your GBP.

How to Optimize for the Right Organic Traffic


Learn how to optimize your website for the *right* organic traffic.

How to Optimize a Website for Voice Search


Learn how to position your company to leverage voice search.

How to Create SEO-Friendly Blog Posts


Read these tips to learn how to make your blog content SEO-friendly.

How to Do Competitor Research


Get to know your organic competitors with these tips on how to do competitor research.

Pay-Per-Click (PPC) Resources

PPC Basics & Guides

Manual vs Automated Bidding Strategies on Google Ads


Learn about the differences, pros, and cons of manual vs. automated bidding on Google Ads.

Guide to Google Discovery Ads


Do you know about Google Discovery Ads? Read this in-depth guide to learn all about it.

PPC How-Tos

How to Set Up a Meta (Facebook) Pixel


Understand the different types of ads available on the Meta advertising platform.

How to Create a Great Call to Action


Learn how to create effective call-to-actions to get more actions, conversions, & revenue.

Social Media Marketing Resources

Tips for a better business Instagram


Find out how to improve your Instagram business page & how to reach a broader audience.

7 B2B Tips for Being Effective on LinkedIn


Learn how to make LinkedIn part of your regular networking activities.