We know digital marketing and we want to share our insights with you. Below is a curated list of SEO, PPC, analytics and social media marketing resources for you to improve your digital marketing prowess.
A glossary of SEO & digital marketing terms that can help you better understand your online marketing team.
A breakdown of Google’s Search Engine Results Page (SERP).
Learn all about Google’s featured snippets and the various types.
Are you playing by the rules? Learn all about white hat SEO.
Have you gone to the dark side? Learn all about black hat SEO.
These seven deadly sins could be the death of your first page rankings.
A list of the most common technical SEO issues that should be monitored for and fixed whenever they appear.
Throughout the years Google has released many updates to improve its algorithm. Learn about the major updates we have experienced.
Are you an Ontario SEO client? Here is a guide to reading your monthly report.
Take control of your digital business card by following this guide to claim & verify your GBP.
Learn how to optimize your website for the *right* organic traffic.
Learn how to position your company to leverage voice search.
Read these tips to learn how to make your blog content SEO-friendly.
Get to know your organic competitors with these tips on how to do competitor research.
Learn about the shift to GA4, the benefits of migration, and the services available from Ontario SEO to ensure a seamless transition.
Learn which metrics are different and how Ontario SEO can help with GA4.
Learn the key differences between the sessions in GA4 and UA.
Pay-Per-Click (PPC) Resources
PPC Basics & Guides
Learn about the differences, pros, and cons of manual vs. automated bidding on Google Ads.
Do you know about Google Discovery Ads? Read this in-depth guide to learn all about it.
Reach customers on billions of websites that target them directly.
This guide offers the knowledge and tools you need to set your digital advertising budget with confidence.
Understand the Google Ads jargon with this guide to commonly used terms.
Discover our top tips for increasing your leads & sales, without increasing your costs.
Learn how to create effective call-to-actions to get more actions, conversions, & revenue.
Understand the different types of ads available on the Meta advertising platform.
Social Media Marketing Resources
Find out how to improve your Instagram business page & how to reach a broader audience.
Learn how to make LinkedIn part of your regular networking activities.