We know digital marketing and we want to share our insights with you. Below is a curated list of SEO, PPC, analytics and social media marketing resources for you to improve your digital marketing prowess.
SEO Resources
SEO Basics
A glossary of SEO & digital marketing terms that can help you better understand your online marketing team.
A list of the most common technical SEO issues that should be monitored for and fixed whenever they appear.
Throughout the years Google has released many updates to improve its algorithm. Learn about the major updates we have experienced.
SEO How-Tos
Are you an Ontario SEO client? Here is a guide to reading your monthly report.
How to Verify & Claim Your Google Business Profile
Take control of your digital business card by following this guide to claim & verify your GBP.
How to Optimize for the Right Organic Traffic
Learn how to optimize your website for the *right* organic traffic.
How to Optimize a Website for Voice Search
Learn how to position your company to leverage voice search.
How to Create SEO-Friendly Blog Posts
Read these tips to learn how to make your blog content SEO-friendly.
Get to know your organic competitors with these tips on how to do competitor research.
GA4 Migration Resources
Learn about the shift to GA4, the benefits of migration, and the services available from Ontario SEO to ensure a seamless transition.
Comparing Metrics in Universal Analytics to GA4
Learn which metrics are different and how Ontario SEO can help with GA4.
How Sessions are Different in GA4 vs. Universal Analytics
Learn the key differences between the sessions in GA4 and UA.
Pay-Per-Click (PPC) Resources
PPC Basics & Guides
Manual vs Automated Bidding Strategies on Google Ads
Learn about the differences, pros, and cons of manual vs. automated bidding on Google Ads.
Do you know about Google Discovery Ads? Read this in-depth guide to learn all about it.
Guide to Planning Your Digital Advertising Budget
This guide offers the knowledge and tools you need to set your digital advertising budget with confidence.
Google Ads Terms You Should Know
Understand the Google Ads jargon with this guide to commonly used terms.
PPC How-Tos
How to Improve Your Conversion Rate in Google Ads
Discover our top tips for increasing your leads & sales, without increasing your costs.
How to Create a Great Call to Action
Learn how to create effective call-to-actions to get more actions, conversions, & revenue.
How to Set Up a Meta (Facebook) Pixel
Understand the different types of ads available on the Meta advertising platform.
Social Media Marketing Resources
Tips for a better business Instagram
Find out how to improve your Instagram business page & how to reach a broader audience.
7 B2B Tips for Being Effective on LinkedIn
Learn how to make LinkedIn part of your regular networking activities.