The way to a client’s wallet is through their inbox.
89% of marketers praise email marketing as their top channel for lead generation1. It’s no surprise, as email marketing generates serious ROI – an average of $42 for every $1 spent2
What makes email marketing so special?
If you’re like 99% of email users, you’ve already checked your inbox once today (or maybe 20 times – we’re not judging).3
Advantages of Investing in Email Marketing Services
Email marketing (aka, email advertising) allows you to connect directly with your audience while giving them the power to engage when it’s convenient for them. Here are some of the advantages of using email marketing in your business’ strategy:
Tell your story the way you want it to be told.
Email marketing is a form of storytelling. By using an experienced email copywriter, you get to control the content, frequency and sequence of your messages to capture attention and build a relationship with your growing audience over time.
Acquire an email lead once, stay connected forever.
You’ve spent good money getting your brand messaging out there and driving traffic to your website. Why waste your marketing dollars reaching the same people over and over?
Capture their email address, and you automatically have a direct line of communication anytime you need it (until they unsubscribe – but we’ll make sure that doesn’t happen).
Turn customers into loyal advocates with customer-focused email copywriting.
With email marketing and customer-focused copywriting, you can re-engage existing customers to upsell, cross-sell or re-sell products or services. You can also use email to request feedback on your products or services, Google My Business reviews or referrals.
Personalize your messaging through curated email campaigns.
You don’t speak to all your friends the same way, so why should your marketing be any different?
The more information you have about your audience, the easier it is to craft messages and email content that resonates with them. When they feel like your email was truly written for them, they’ll be more likely to buy – marketers who segment and personalize their email campaigns see up to a 760% increase in revenue!5
Your email campaign is only as good as your audience.
If you’re thinking of buying an email address list to kick off an email marketing campaign, think again. You don’t want unsolicited marketing emails – why would anyone else? Not only is buying lists ineffective, but it also violates the Terms of Service for most email marketing platforms and can subject you to some hefty fines under GDPR and other consumer protection law.
Luckily, there are tons of ways to build a high-quality list of users who are genuinely interested in what you have to offer.
Tips for building quality email lists.
Pull email lists of existing customers, clients or prospects
Start with who you know – just make sure they’ve opted in to receive marketing communications from you.
Add email signup forms to high traffic pages on your website
Capture traffic from other sources such as your organic Google search listings.
Run a digital advertising campaign with a discount or other incentive
57% of shoppers are willing to share their personal information in exchange for personalized offers or discounts.6
Create downloadable resources or online tools that require sign-up
Whitepapers, videos, e-books, checklists or guides – any content that’s valuable to your audience be “gated” to gather email addresses.
Integrate with your offline marketing strategy.
Trade shows and networking events are great places to find email contacts to include in your email marketing campaigns. If you have a physical store, offer a rewards program or membership that requires an email to sign up. The options are endless – don’t be afraid to get creative! If you need a creativity boost or some out-of-the-box ideas, we’re here to help!
Why partner with Ontario SEO for email marketing services?
You know now that you need to incorporate email marketing into your advertising strategy for your business.
What can we do to help?
Our marketing talents span far and wide, but our email marketing solutions entirely depend on what you need:
When it comes to email marketing, we believe in quality over quantity. We’ll help you fill the gaps in your customer journey by engaging your audience when it matters the most.
Email Design & Copywriting
We work with a talented pool of content writers who can write compelling narratives for even the most niche industries. Want to keep your writing in-house? No problem – we’ll take your email content and turn it into an email marketing campaign that converts.
Every month, we send you a report with key performance indicators such as email open rate, link click-through rate and more – so you know exactly what worked in your email advertising and what didn’t.
Email Marketing Platforms
We work with all major platforms including MailChimp, HubSpot, Active Campaign and Constant Contact. We can help you choose the platform and plan that’s the right fit for your marketing goals.
Automated emails triggered by user behaviour have 70% higher open rates than your run-of-the-mill email newsletter.7 That’s why we’re dedicated to building automated workflows that personalize your email campaigns at scale.
Email is only part of the bigger picture. We offer a full suite of digital marketing services to complement your email strategy and get your marketing channels working in perfect alignment.
We can help you source or build a high-quality audience list. Then, we segment your list into meaningful categories to drive better performance and open rates.
Companies that include an A/B test in their emails generate 48x ROI.2 Every click to “send” is an investment – we can split test subject lines, email copy, images and more to collect valuable insights and make your future campaigns even better.
Whether you’re completely new to email marketing or you’ve found yourself in too deep, let us walk you through a strategy that clicks.