The way to a client’s wallet is through their inbox.

89% of marketers praise email marketing as their top channel for lead generation1. It’s no surprise, as email generates serious ROI – an average of $42 for every $1 spent!2

What makes email marketing so special?

If you’re like 99% of email users, you’ve already checked your inbox once today (or maybe 20 times – we’re not judging).3

With over 4 billion people using email daily, it’s one of the most powerful marketing tools available to us.4

Here are some of the advantages of using email in your marketing strategy:

Tell your story the way you want it to be told.

Email marketing is a form of storytelling. You get to control the content, frequency and sequence of your messages to capture attention and build a relationship with your audience over time. 

Acquire once, stay connected forever.

You’ve spent good money getting your brand messaging out there and driving traffic to your website. Why waste your marketing dollars reaching the same people over and over?

Capture their email address, and you automatically have a direct line of communication anytime you need it (until they unsubscribe – but we’ll make sure that doesn’t happen). 

Turn customers into loyal advocates.

With email marketing you can re-engage existing customers to upsell, cross-sell or re-sell products or services. You can also use email to request feedback, Google My Business reviews or referrals. 

Personalize your messaging.

You don’t speak to all your friends the same way, so why should your marketing be any different?

The more information you have about your audience, the easier it is to craft messages that resonate with them. When they feel like your email was truly written for them, they’ll be more likely to buy – marketers who segment and personalize their email campaigns see up to a 760% increase in revenue!5 

1Your email campaign is only as good as your audience.

If you’re thinking of buying an email address list, think again. You don’t want unsolicited marketing emails – why would anyone else? Not only is buying lists ineffective, but it also violates the Terms of Service for most email marketing platforms and can subject you to some hefty fines under GDPR and other consumer protection law. 

The best email address lists aren’t for sale. 

Luckily, there are tons of ways to build a high-quality list of users who are genuinely interested in what you have to offer: 

  1. Pull lists of existing customers, clients or prospects

    Start with who you know – just make sure they’ve opted in to receive marketing communications from you. 

  2. Add email signup forms to high traffic pages on your website

    Capture traffic from other sources such as your organic Google search listings

  3. Run a digital advertising campaign with a discount or other incentive

    57% of shoppers are willing to share their personal information in exchange for personalized offers or discounts.6

  4. Create downloadable resources or online tools that require sign-up

    Whitepapers, videos, e-books, checklists or guides – any content that’s valuable to your audience be “gated” to gather email addresses. 

  5. Integrate with your offline marketing

    Trade shows and networking events are great places to find email contacts. If you have a physical store, offer a rewards program or membership that requires an email to sign up. The options are endless – don’t be afraid to get creative!

Why partner with Ontario SEO?

You know now that you need to incorporate email into your marketing strategy.

What can we do to help? 

You know your business – we know email marketing. Together, we can create something great.

Our email marketing talents span far and wide, but our solutions entirely depend on what you need: 

Strategy


When it comes to email marketing, we believe in quality over quantity. We’ll help you fill the gaps in your customer journey by engaging your audience when it matters the most.

Email Design & Copywriting


We work with a talented pool of content writers who can write compelling narratives for even the most niche industries. Want to keep your writing in-house? No problem – we’ll take your content and turn it into a campaign that converts.

Reporting


Every month, we send you a report with key performance indicators such as open rate, link click-through rate and more – so you know exactly what worked and what didn’t.

Email Marketing Platforms


We work with all major platforms including MailChimp, Active Campaign and Constant Contact. We can help you choose the platform and plan that’s the right fit for your marketing goals.

Automation


Automated emails triggered by user behaviour have 70% higher open rates than your run-of-the-mill email newsletter.7 That’s why we’re dedicated to building automated workflows that personalize your email campaigns at scale.

Integration


Email is only part of the bigger picture. We offer a full suite of digital marketing services to complement your email strategy and get your marketing channels working in perfect alignment.

Audience Management


We can help you source or build a high-quality audience list. Then, we segment your list into meaningful categories to drive better performance and open rates.

Testing


Companies that include an A/B test in their emails generate 48x ROI.2 Every click to “send” is an investment – we can split test subject lines, email copy, images and more to collect valuable insights and make your future campaigns even better.

Whether you’re completely new to email marketing or you’ve found yourself in too deep, let us walk you through a strategy that clicks. 

Sources

  1. Mailigen
  2. Litmus
  3. OptinMonster
  4. Statista
  5. Campaign Monitor
  6. SalesForce
  7. Epsilon Email Institute