LinkedIn Advertising

Unlock the potential of the world’s largest B2B platform with a LinkedIn advertising strategy that strengthens your brand and your pipeline.

Do you have a unique audience that’s difficult to reach on other platforms? You’re more than likely to find them on LinkedIn. Paired with content marketing, LinkedIn advertising is one of the best ways to reach a highly targeted audience online. With its professional user base and exclusive targeting options, LinkedIn deserves a place in every B2B marketing strategy. 

LinkedIn Advertising

Achieve your goals with LinkedIn advertising

LinkedIn is uniquely positioned to meet the following marketing goals:

Create interest and grow your pipeline by offering free demos, webinars, and incentives.

Leverage your first-party data to prime your sales prospects and reach multiple stakeholders at scale.

Only 5% of B2B buyers are actively “in the market” at any given time. That leaves 95% who will consider your services at some point in the future. Maintain an active brand presence to ensure yours is the first brand they think of when the need arises.

Do your LinkedIn posts get poor engagement? Great content is worth nothing if no one sees it. Grow your LinkedIn presence and reach a wider audience by promoting posts as LinkedIn Ads.

LinkedIn is the most popular recruitment channel for organizations looking to fill specialized roles. Reach a targeted pool of potential candidates with the intent, skills and experience needed to fill your available roles.

Watercolour mobile phone

Get the most out of every dollar spent with professional LinkedIn ads management.

On a cost per click basis, LinkedIn can be more expensive than other forms of digital advertising. That’s why it’s so important to reach the right people at the right time. By focusing on KPIs specific to your business goals, our specialists avoid wasted spend and achieve results that are similar or better than other platforms. 

What makes our approach to LinkedIn ads management different?

We tailor our approach to meet your marketing goals.

Every client that comes to us has a unique set of goals and circumstances. Unlike many other digital marketing agencies, we don’t take a one-size-fits-all approach.

We don’t spend all our time on creatives.

Visual design is only one aspect of a great social media ad campaign. In fact, our experience has shown that the best-performing ads don’t really look like ads at all. Our focus is on creating compelling ads that drive action, and that’s why most of our time is spent on strategy.

Our fees aren’t tied to your media spend.

They’re entirely dependent on your goals and the time and resources needed to achieve those goals. We’ll customize the project scope to meet your needs – from the number of ads to the approval process and the frequency of performance reporting.

We take a multi-channel approach.

Sometimes it’s best not to put all your eggs in one basket. We help you get the most out of your budget by continuously evaluating your digital advertising mix and moving budget where it’s needed to achieve the best results.

Our social media advertising process

Despite our years of experience advertising on social media platforms, our past success may not translate to your unique business and market. That’s why we don’t ever “set and forget” a campaign. We test, observe and repeat until we find a strategy that works for your business, and continue the process to achieve growth over time. 


An ad campaign is only as good as the strategy behind it. At the outset of a new project, this is where we focus most of our efforts. The two main areas that we’ll focus on are the creative strategy and targeting strategy.

Creative Development

First, we’ll pore through your images, videos and messaging, using your best quality assets to develop compelling social media ads. If you don’t have much to work with or your existing assets don’t meet our quality standards, we’ll develop brand new creatives by sourcing appropriate imagery, developing new designs and writing ad copy.


You’ll receive a monthly report with an overview of how your social media ads (and other marketing efforts) are performing on key metrics. You’ll also have the opportunity to review your report with your dedicated account manager.


We are relentless in our focus on growth. Experts in our field, we’re always on the hunt for new ways to improve campaigns, whether it be taking advantage of a new ad format or testing creative variants to find incremental improvements.

Let’s take your LinkedIn advertising to the next level.

At Ontario SEO, we’ve created successful LinkedIn advertising campaigns for organizations of all sizes across North America, Europe and the Caribbean. Contact us today to leverage our expertise and unlock the full potential of LinkedIn advertising! 

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