Today’s top eCommerce brands use Google Shopping Ads to increase sales and generate high return on investment. If your ecommerce or retail business isn’t utilizing these powerful, highly targeted Google ads, you’re missing out on a potentially lucrative marketing channel that puts your products front and centre for consumers who are actively searching for them.
We maximize your potential for growth with our specialized Google Shopping Ads services that showcase your product in its best light, with well-chosen descriptive text that lets your customer know that your business has the product they are searching for. We monitor your reports and competitive data, identifying areas for growth and ensuring that you stay ahead of the curve.
What are Google Shopping Ads?
Google Shopping Ads are visual ads that display a description of your product (including title, price, company name, and more) and a clickable photo to match. Not only is the format eye-catching, but it gives users a better idea of what you’re selling before they click, ensuring they’re interested in your product. This creates better qualified website visitors, a better conversion rate, and ultimately, optimal return on ad investment.
Types of Google Shopping Ads
Product Listing Ads
These are standard Google Shopping Ads which contain an image of your product, along with a basic description and price.
Dynamic Remarketing Ads
Dynamic remarketing ads show your product to customers who have already visited your website while they are navigating other webpages. They can be personalized to show the user items they viewed during their last visit.
Showcase Shopping Ads
This type of shopping ad lets you group similar products together so customers can compare and choose the one that suits their needs.
Local Inventory Ads
These show your product to local users so that they can see your current store inventory.
How We Can Help
Comprehensive Shopping Ads Campaign
We design a custom shopping campaign for you from the ground up. We ensure that your ads display for relevant searches, along with optimizing your product images and managing your bidding strategies to maximize return on ad spend.
Product Feed Optimization
If you have a dynamic product feed that just isn’t delivering results, we can help by conducting in-depth keyword research, along with long-term analysis to continuously optimize your feed as the market changes.
Integration & Measurement
We will align your website conversion tracking with your shopping ads so you can easily check on how effective your ads are. We’ll also deliver regular reports on how we’re achieving your goals, along with our insights and expert recommendations for improvement.