With two decades of marketing experience, including fourteen years devoted to Search Engine Marketing, President and Digital Marketing Strategist Wayne Atkinson relies on his in-depth knowledge of the rapidly evolving SEM and SEO industries to create effective online marketing campaigns that maximize online visibility and generate business for Ontario SEO’s clients.
As a seasoned marketing professional, Wayne has experience in creating robust, dynamic SEM and SEO strategies for a wide range of companies and is uniquely positioned to identify industry-specific areas of opportunity in their earliest stages of development.
Wayne got into the SEO business by beginning as a digital marketing consultant, advising his clients on how to optimize their websites and improve their online presence. Before long, he realized that many of his clients lacked the time, resources and technical expertise to implement the changes he recommended. He easily transitioned into a data-driven SEO provider and delivers quality, creativity and accountability to all of the clients he works with.
Wayne's Latest Blog Posts
Microsoft to Phase in a New Version of Bingbot
After years of testing Microsoft will be phasing out it’s flagship crawling service. Replacing it with a fresh new version. Starting this month, the new Bingbot will be responsible for […]
What’s New With Google Search?
Google’s Search On 22 event took place at the end of last month, where they announced a number of new features coming to Google’s Search, News, and Shopping platforms. This […]
What Google Local Results Might Look Like Without Self-Preferencing
The American Innovation and Choice Online Act (AICOA) is looking to prohibit major tech platforms from what is believed to “amount to unfairly ranking their services above those of rivals” […]
How to Tell If Your Blog Strategy Is Working
You’ve worked hard to develop a content strategy for your blog that houses unique and thoughtful content, but it is common to question whether or not your blog strategy is […]
How Google’s SPAM Filters Are Making the Internet Better for Your Customers
The battle against spam continues to increase every year. Google is continuously looking for ways to combat spam as it tries to keep its search results useful for customers with […]
Updates on Google’s November 2021 Core Algorithm Update
Google’s November 2021 Core Algorithm Update created some volatile search engine result pages (SERPs). The instability was more prevalent on mobile than on desktop, as would be expected. While for […]