With two decades of marketing experience, including fourteen years devoted to Search Engine Marketing, President and Digital Marketing Strategist Wayne Atkinson relies on his in-depth knowledge of the rapidly evolving SEM and SEO industries to create effective online marketing campaigns that maximize online visibility and generate business for Ontario SEO’s clients.
As a seasoned marketing professional, Wayne has experience in creating robust, dynamic SEM and SEO strategies for a wide range of companies and is uniquely positioned to identify industry-specific areas of opportunity in their earliest stages of development.
Wayne got into the SEO business by beginning as a digital marketing consultant, advising his clients on how to optimize their websites and improve their online presence. Before long, he realized that many of his clients lacked the time, resources and technical expertise to implement the changes he recommended. He easily transitioned into a data-driven SEO provider and delivers quality, creativity and accountability to all of the clients he works with.
Wayne's Latest Blog Posts
Google Announces Changes to FAQ & HowTo Rich Results
In this blog, we go over the key takeaways of Google’s announcement about FAQ and How-To Rich results and what this means for marketers. […]
The Benefits of Social Media Monitoring & Listening
When your social media highlights your business’ strengths, it is worth its weight in gold. Although many businesses now know the importance of having a social media presence, many do […]
Meta announces paid verification program now available in the U.S.
Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched […]
How SEO Killed the Cold Call
Gone are the days of salespeople calling your home phone trying to sell their latest product. Though this still happens (thanks, telemarketers), it’s not nearly as effective as it was […]
The Importance of Online Reputation Management for Travel and Tourism Operators
In today’s digital age, the success of travel and tourism operators is intrinsically tied to their online reputation. In this blog, we’ll go over what online reputation management is, why […]
December Saw the Roll-out of Google Helpful Content’s Latest Update
The December update marks the first major update to Google’s Helpful Content algorithm, which launched in August of last year. To refresh your memory, Google’s helpful content system rewards content […]